Tong August 14 Afternoon SEO training speech, sorted out.

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

We want to learn SEO, first of all to the SEO to see a simple point, in fact, SEO really not everyone imagine so complex, but you read a lot of SEO information, you learn bad. Mainly for several reasons:

1, not serious, too many details did not notice

2, less practice, no more practice and summary

Because today's group of friends base is not the same, so I start from the basics

SEO is search Engine optimization abbreviation, namely "Search Engine optimization". and engaged in this aspect work is search Engine Optimizer, namely "Search Engine optimizer".

SEO is specialized in the major search engine ranking technology, is hundreds of Low-cost web site promotion strategy of the most common and long-term effective marketing means one

Since it is the study of major search engine ranking technology, we have to consider the first question is:

Search engines around the world like to put what kind of site, the search results in the natural ranking ahead

The answer is very simple: definitely a good website! So, what kind of site is a good site?

1, content is the content that the user needs

2. All aspects of the site design details to meet the standards of search engines

If the 1th you do not good, you put up the rankings, that is called cheating, search engines do not like. You don't have a long list.

If your 1th is good, but the details of your site technology does not meet the search engine's taste, still can not get a good ranking.

However, a single you adjusted, the content is good, and optimize the site is very reasonable, so that the search engine before the problem is only a matter of time, and will be more and more good rankings, and long to get a better ranking

Tong (89266836) 14:30:20

Here we are going to ask. What are the basic standards that major search engines like?

I am based on my years of practical experience. I have summed up the factors affecting the search engine rankings in eight major areas:

These eight aspects, perhaps everybody knows several aspects, or all know some. However, I am here to tell you the most brutal words: Know not equal to, understanding does not equal to be able to follow the requirements to do

In the past, I in the tutorial, put some points to write very clearly, but a lot of people who have studied, still can not follow the requirements to carry out, so do not get good results, and finally after my emphasis on a few times, can be very good implementation.

OK, let's start with these eight factors.

First factor: Server factor

Emphasis: 1, the server's regional distribution impact rankings, I have done a lot of tests, the same English keywords, with the same method, always server in the United States to the first page of the Web site to quickly put on the domestic server slow. So we must do the English station, must put abroad. User cool, search engine also cool

2, the speed and stability of the server

Server fast, spiders crawl your site when the efficiency is high. Slow, users do not like, search engines do not like. Because the standard of search engine is around the user's hobby. An example of stability can be given. My e-commerce guide has been the first page of Google in the end of 2004, often hackers attack the site often not open, so, there may be many times this situation, Google crawling my site, suddenly the server finished. So my ranking quickly fell, and then adjusted for six months, before returning to the first place

Factor of the content of the website

We remember a few points: 1, the content of the site to enrich 2, the original content of the site to 3, with text to express content

Third factor: title and meta design Factors

This is a factor that everyone knows and that most people know and make mistakes.

Highlights:

Title and meta design Principles:
1, each page title and meta tags are different, and to the content of the page to match.
2, title and meta length to control reasonable:
Title Design The more concise and clear the better, try not to exceed 25 characters.
Web page description Meta tags not more than 100 words,
3. Keyword density in title and meta tags
Title in a reasonable highlight 1-2 key words can be, not too much
Web page description Meta tags, the core keywords appear reasonably four times.
Keyword label has not been valued, reasonable put a few key words can be. What mistakes do people often turn to?

1, the title of piling up a lot of keywords

This is seriously unreasonable

I think: a page only one word, the most reasonable.

If you stack keywords, others see you over SEO

And the real SEO, optimized after, just like no optimization, very reasonable, natural.

1, each page title and meta tags are different, and to the content of the page to match.
2, title and meta length to control reasonable:
Title Design The more concise and clear the better, try not to exceed 25 characters.
Web page description Meta tags not more than 100 words,
3. Keyword density in title and meta tags
Title in a reasonable highlight 1-2 key words can be, not too much
Web page description Meta tags, the core keywords appear reasonably four times.
Keyword label has not been valued, reasonable put a few key words can be.

These points, we must remember, I repeat the emphasis on a

You can check your website now, whether these aspects are consistent with

And then we'll talk about the fourth factor: page layout

This factor is also very simple, but also the basics of doing HTML

Emphasize the following three points

1, the main title to use <h1>

2, the text of the keywords used <b> bold or heavier

3, the picture on the page to add alt note

Alt note The picture, is a page of important pictures such as product pictures Star pictures and so on page of the modified pictures do not add, because the image search engine users more and more, in Baidu are beyond the MP3 users. Reasonable add the picture explanation, do not accumulate the keyword in the explanation

Fifth factor: Domain name, filename, url path factor

First, the domain name, if you do English station, directly using the domain name contains keywords to help rank. For example, you want to line up the keyword of tour, if you choose chinatour.com so quickly can get good rankings. I am doing English keywords, will select the domain name specifically. If you are a Chinese station, then you can now consider the full spelling of the domain name because the major search engines can be very good recognition of pinyin. It's also good for your rankings.

For example, everyone in Google to search for a network to make money in the first row is a bad site to do but it is very short time to run to the front.

File

Chinese website does not matter, if you do the English station, the filename should use the keyword and each word should use the middle horizontal line-separate, this is very important, do not use the horizontal line

Next, the weight of the URL

Two-level Domain name than column page has advantages:
Abc.web.com than www.web.com/abc/has a ranking Advantage, column page has advantages over the inner page:
Www.web.com/abc/has a ranking advantage over such paths as www.web.com/abc.html.
Static paths have advantages over dynamic paths:
Www.web.com/abc.html has advantages over paths such as www.web.com/adc.asp?=321.

Why is it such a rule? It's really simple.

For example, I register a domain name I use this domain name of the home row e-commerce such a keyword. Then the search engine thinks that the whole site of the site revolves around this topic.

Well, I this site for E-commerce professional Chengdu, certainly to go beyond the other site a column

To plan URLs, you need to be aware of the location. The level of the directory is not too deep. At least not more than 3 layers, the deeper your level, the lower the weight, you can look at Sina, its news although many, but the level is not more than 3 levels.

The sixth factor: the navigation framework of the website

This should pay attention to a few points:

1, the navigation structure must be clear and clear

2, hyperlinks to use text links

3, each page should have related links

This one, it is simple to say, not so easy to do. You can watch more hyperlinks structure more reasonable site. If your structure is reasonable, users like, search engines also like.  What if you plan a hyperlink structure for your site? Different types of Web sites, different policies. This belongs to SEO strategy category. Not in detail here.

Seventh factor: the density and distribution of keywords

It is generally believed that the keyword density in the 3%~5% about the appropriate, do not deliberately pursue the accumulation of keywords, or trigger the keyword stack filter (keyword stuffing filter) Punishment of the consequences.

The key words in the following places reasonable embodiment, will be very reasonable, the specific density, do not need to deliberately pursue.

Title, meta, page title, Web page text, picture alt comment, hyperlink, text content.

It is generally believed that the keyword density in the 3%~5% about the appropriate, do not deliberately pursue the accumulation of keywords, or trigger the keyword stack filter (keyword stuffing filter) Punishment of the consequences.

However, there is no need to deliberately

If each page is to calculate the density, adjust, exhausted and do not good

So, as long as we deal with the distribution, density will naturally be reasonable

So, a keyword, in a page where the reasonable appearance of those places? Mainly in the following areas. Let's focus.

Title, meta, page title, page text, picture alt Note, hyperlink text at the bottom of the page

In a Web page, your keywords can be in a few 6 places reasonable appearance, OK. However, never accumulate keywords. Stacking keywords, the consequences are very serious.  Ha ha. Some of the new SEO novice friends especially like piling keywords, but not desirable. This is straightforward can be seen is an excessive SEO. will be punished.

Eighth factor: Reverse link factor and PR value factor

PR value Everyone download Google toolbar, browsing each page, automatically appears his PR value. The reverse link can be used to check link:url in this syntax. For example, you want to check Baidu's input link:www.baidu.com.

The reason this factor is put in the end is because it is very, very important to do the reverse link that everyone knows. Here to say that one of the most critical points, links to the link button, do not use the picture, to use text, but also to use the keyword as a link button, to do friendship links, with the text OH

Like what. If we are on 10,000 sites, use, tong, the word link to point to www.admin5.com. Then everyone in search my name, I am sure that the king of the site first, next to talk about the quality and quantity of reverse link

Before 2004, the quality of backlinks was very important, so a lot of junk links could be lined up.

But now, the quality of backlinks is even more important, and this is a simple truth. For example, you say you are a good person but no one believes that if 1000 hooligans say you are good, others may not believe it. These 1000 rogues are like 1000 spam links, but a very prestigious celebrity stands up and points out to you that you are a good man. Then everyone will believe it. This person is like a high-quality backlinks, in the reverse link, we should pay attention to a point: Chivan not. Quickly get dozens of or hundreds of high-quality backlinks in just a short time. Then you can easily be put into the sandbox by Google. Because Google suspects you are buying. So he doesn't delete you, and you get good rankings too. So do links, especially high-quality backlinks. Do it at 1.1 o '. Eight factors are finished.

Then talk about the common focus on the search engine unfavorable factors, 1, the framework of the search engine to catch

2, excessive JS call JS inside the content search engine can not catch

3, Flash Web page too many, search engines do not like, the Enterprise website many fan this error. Do the details of each of the above. Then the rankings will become more and more natural. However, although the eight factors are simple, few people can do well in every detail.

Or that sentence: Know not equal to! So learning SEO will continue to learn, continuous practice, continuous summary.

Listen to Miss Wang's class, feel a lot of benefit! Thank you!