Tong: How to develop the SEO strategy of the website

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Since 2005, I basically just to do a large site to do SEO, because to the large site to do SEO, the effect is very obvious, the price can naturally be very high. Summing up the past two years I have done dozens of large web site SEO experience, I found that the SEO strategy is the most important.

What is SEO strategy?

A few SEO technology similar people, in a site to do SEO, marketing effect is really different, that is why?

Because their SEO strategy is different!

SEO technology is actually very simple, because SEO is not to find the loopholes in search engines, but according to search engine standards to make the site to be in line with the search engine standards excellent site.

And the search engine of those basic standards, as long as the special spending time to learn SEO, and practice over a period of time friends know. But, face the same website, how to give this website SEO? How to optimize the effect of SEO?

What if it's working? Is definitely not a simple execution.

For example, a customer to find a SEO service agency, always like to say, I give you a keyword, you put him in the top. This time, most SEO personnel may be honest in accordance with the requirements of customers to carry out, tired of dying, the best rankings get very good, but did not make customers happy. And why? Because the customer found that the platoon went up, and did not bring him too many customers.

If I face such a client, I ask the client for the purpose? Is your goal for a simple ranking, or to use the Internet to bring sales to make money?

The client will certainly answer, of course, to make money.

At this time I will tell customers, if it is to make money, do not blindly pursue your current ranking of this keyword. Because you choose this keyword, bringing your customer is limited, may not even bring you customers. To achieve through the SEO, their marketing effect of the biggest words, it is necessary to develop a systematic SEO strategy.

What are some of the SEO strategies?

First, Keyword choice strategy:

1, Portal categories of Web site keyword selection strategy:
Site Each page contains the keywords: the site has millions or even tens of thousands of pages, each page contains a corresponding keyword, reasonable seo, highlighting a large number of keywords.

Discover the current popular keywords on the Internet: Look at the most recent words on the Internet, these are also the target keywords. Because a lot of super hot keyword, each word can bring tens of thousands of of traffic every day.

2, Business class site keyword selection strategy:
Do not simply pursue the site positioning of several popular keywords, the core should be placed on the following two categories of words:
Product Word
Product-related combination words

For example, the hotel ticket booking industry, if only the ticket booking, hotel reservations, with the number of traffic, should consider the following such words.
City + hotels (eg: Beijing Hotel reservation)
City name + Air ticket (for example: Beijing Air ticket reservation)
City + city name + Air ticket (for example: Beijing to Guangzhou ticket booking)
Hotel Name Reservation

3, the Enterprise website keyword Choice Strategy
Do not blindly the name of their company as a key word, these are not how many people use, and do not have to do SEO, you can row to the front. Enterprises should be based on their own potential customers like to choose the most suitable for their own keywords. This can be mined by means of relevant tools.

Second, the website structure optimization strategy:

Keyword selection is good, this time will find that your web site structure and the current Web page can not be based on SEO criteria for these keywords are very reasonable distribution and performance. At this point you may have to take some site structure optimization strategy.

For example Portal class website if want to do popular keyword ranking, is for these hot Keyword Redesign topic page. For example, the hotel ticket booking site, is basically a query-style, almost no performance combination of the page. Therefore also according to this phenomenon to develop a website structure optimization strategy.

Another structural optimization, but also design to the site's hyperlink structure and other aspects of the basic SEO strategy. So if a website wants to optimize, it needs to be the structure strategy of the basic website structure optimization strategy and creation type.

If it is the creation of the increase column, certainly can not let the search engine that is purely for SEO to do, should be able to and other marketing strategies to combine. such as Alliance strategy, humanized optimization strategy.

For example, in 2005, when we were serving the IT world, their content alliance strategy was a combination of SEO and optimization strategies. This type of creative SEO strategy, through cooperation with the promotion of web sites, to bring them a huge flow. Because you may be searching for a particular piece of news or a keyword, the first few pages are the same as it and its cooperative website.

To do this, you must be able to stand to the point of view of the site operation to consider SEO.

Third, the implementation of SEO strategy:

SEO implementation strategy, also need according to the site's technical team and marketing team's actual situation to formulate, this time need to stand to project management point of view to plan. Then work out a reasonable plan, and then do it for a long time.

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