Trade, industry platform marketing Promotion strategy

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Trade, industry platform marketing promotion, is a lot of corporate websites, choose more ways to promote. Compared with other promotion, it can bring more accurate customers, customer's target, conversion rate is also relatively high. and trade, industry platform promotion can also bring a certain amount of traffic to the corporate site, as well as some of the site outside the chain.

Do a good trade, industry platform to promote, generally speaking, is the best "TSE";

First, know that:

1, the nature of the platform:

Trade, the nature of the industry platform, is that you do a platform to promote, the choice of strategy is of paramount importance, trade, industry platform from the nature, there are consulting category, there are search class, display class, such as consulting site mainly rely on the industry advisory, dynamic, information-oriented, through the soft text consulting, enterprise dynamic information to do publicity; Search for the site mainly based on keyword search, search results rankings to do publicity; show class sites are some of the relatively small sites, it mainly depends on the home page, as well as some of the flow of large internal pages, through the product, corporate logo, text, to promote an enterprise. Therefore, the different nature, the adoption of the promotion strategy is also different.

2, to clear the threshold of the platform;

Trade, industry platform to promote, unlike Baidu, or some forums, blogs, you have a good technology, understand the operation, generally can do a good job of promotion, to achieve a certain effect. Business, industry platform is different, they are basically commercial, although each platform can apply for free membership, but these basic are not fabricated, before the promotion, must know its threshold, can do certain promotion, the most basic threshold, cross this threshold, you have the opportunity to emerge, such as Alibaba, The basic threshold is 2000/year of good faith Pass;

3. All available (outreach) resources;

Cross the threshold, we have to carefully study, explore, which in the end there is where we can show our place, the first page of which can show us, inside the page and what pages can show us. Show the text or picture, what is the opportunity to appear? What is the proportion of what happens? which helps to improve the rankings and increase the exposure rate;

4, the advantages and disadvantages of resources;

After a comprehensive understanding of the platform's renewable resources, we must grasp the focus, focus on the nature of these resources, those who are subject to a high rate of visitors, a large number of browsing modules and pages. Through the platform of the administrator, or some related tools to understand the platform of each section, page a visit, and then according to one of their own needs, analysis, selection of our promotion of the focus and secondary points.

5, update the frequency of the platform, update time, ranking rules

Find out the main modules or pages can be displayed, in order to better and more in the region, then the next to analysis and research, the module, the update frequency of the page, how often update? What is the rule of the update?

Second, confidant

1, perfect self;

First of all, we have to do is to improve the self, all the company's relevant information, integrity files, documents, can be made up, to go up, because these are to obtain the best credentials of visitors trust, platform and visitors are also the most believe that these are the most important point to gain trust.

2, what can be done;

Before talking about commerce, industry platform is business, so each platform has its certain permissions, divided into different levels of users, there will be different use of permissions. So to be fully aware, what can we do on this platform? such as, can not send information, can send products, how many products, information, information, can have links, how much information per day? And everything we can do so that we can maximize the results we can do

3, know what you are doing

Here, "know what you're doing" means, we need to know, the information we send, products, consulting, each step of the operation, are for what, what the use, can play what effect, such as, in a platform to send a message, we need to know, we sent this message will be where to appear, What effects can be achieved, and what will be the effect? Without purposeful manipulation, it would only be a waste of time without effort.

4, to be good at summing up;

Business, industry and related platforms are many, various, there are good, close, their rules naturally also have a big difference, in doing a platform to promote, we should be good at summarizing, summing up every discovery of our operations, summing up analysis of each of our operational effects of differences, summary analysis platform changes, summed up the experience, Summarize the rules of the platform.

Do these, basically can achieve a good promotion effect, however, the way to make us more effective is to find backstage, there is such a word "journey to the inside, there are backstage monsters have been taken away, no backstage monsters were killed by the Monkey King," This sentence is enough to prove that the background of the strength of how big? So, You have to go to the background management, or edit, and they have a good relationship, what is the advantage ... You know!

Trade, industry platform promotion is an integrated promotion of a foundation, how to do it well? Better ways to continue to study, and constantly to summarize.

Author: Ming Xuan This article address: http://www.1mingxuan.com more wonderful blog to do in the Ming Xuan blogs, you are welcome to have interested friends to explore and exchange.