Trailers "Bazaar Men" revealed the film trailer production (PHOTOS)

Trailers (left) "Bazaar man" movie trailer producer trailers Trailers He is the most expensive in Asia, is also China's first film trailer producer. His new, vibrant production company undertook the 2010 trailer for China's 50% commercial films. And it's the only company in China and Asia that specializes in making movie trailers.　　All this for the 31-year-old trailers, only occurred in the last 1.5 times-the rapid development of China's domestic film market, through the trailer company's rapid growth, can glimpse. Commercial Movie Trailer The pioneer hairstyle behind the astonishing growth of the market, with its chiseled face, the trailers, who once studied music and performance, often mistakenly thought of as an actor every time he walked in the movie circle.　　"I think the performance is very limited to me," he said, looking back at the long learning process of a child film producer in childhood. Three years ago, when Trailers's company was almost out of rice, he began to try to transform film clips. Before that, he was a professional advertising editor. It took him almost a year to finish his first movie trailer, stubborn radish, and it was interesting to write music and make special effects out of it. But because of the small investment in the film, he did not make much money, "I am ready to change careers."　　But all of a sudden, the "stubborn radish" trailer has aroused concern in the industry, and opened the trailers into the film trailer market opportunities. When Zhang Yimou finished filming "Three Littleshenyang" in 2008, he thought for the first time to make a trailer for his film. "Zhang Yimou is a man who knows how to combine art and business, and he thought of looking for an advertising man to do" three Littleshenyang "trailer.　　"Trailers said. What is a movie trailer? To put it simply, it is the film's advertising film. Before trailers a full-time movie trailer, the domestic film industry rarely invites full-time personnel and professional teams to make movie trailers, usually by cutting out a trailer when making a team clip. But fundamentally, the movie trailer is not the same as the movie itself, the movie is the product, and the trailer is the product advertisement.　　Before 2008, China's film industry did not realize that movie trailers were an important marketing tool for film products.　　"So, the trailer is the production of film marketing, trailer costs are from the marketing costs, rather than production costs, about 2008 I produced the" Three Littleshenyang "trailer, the domestic film companies began specifically for the trailer budget costs," trailers said. "Three Littleshenyang" trailer is very successful, bringing the audience a refreshing, impressive direct impression. The evaluation from the industry is: unlike ever before. "This trailer is especially like an ad, not a movie," he said.　　Trailers recalls that it is difficult to assess specifically how much the trailer has contributed to the movie's box office, but the industry has since recognized the importance of movie trailers, especially the film marketing team. “My trailer is usually not liked by the creative staff, but the producer likes it. Because I completely follow the concept of advertising to make trailers. If I do the trailer has any style, that is, I use the production of advertising ideas, combined with the process of the film to make a movie ads. Because advertising and movies are two different things. Advertising clips are not fixed, the need for rhythm and straightforward promotion of language. And the film clips are very regular and artistic. For example, editing a movie, a big panorama, otherwise visually uncomfortable, but the ads can be three consecutive panoramic. I know everything in theory, but I can break things up by breaking the rules. I often learn the inspiration of some Hollywood blockbusters, but I will turn it into my own things, familiar with my style of people, I know this is trailers. After the situation opened, Trailers's company began to receive invitations from various studios to make movie trailers. From 2008 to the end of 2010, just 1.5 of the time, trailers and his company made a total of more than 30 films, 2010 almost 60% of commercial movie trailers were born in trailers hands. Now, Trailers's corporate team has grown to more than 20 people, and all of the current production proceeds are used to supplement the company's equipment. And because the volume of business is too large, trailers has almost no spare time, every day from 23 o ' clock in the afternoon until the next morning, all day in a busy working state. On the morning of his interview, he had just made a trailer for the film "Close Long" and "The Ghost of Qian", "all the domestic blockbuster trailers before May 2011 were made in my place."　　Trailers said proudly.　　It can be said that trailers and his company's busy degree reflects the recent development of domestic film prosperity. The relationship between a trailer team and movie marketing is hard to imagine. A company that specializes in making movie trailers will grow up quickly in less than two years. In trailers's words, it's "a little confusing." But the fact is that, the domestic film marketing level of rapid development, so that the relevant professionals appear very short. In the domestic film industry, can not even find other professional production of film trailers and the team, trailers not hesitate to say that their company is the only one.　　In the production of trailers in the domestic almost entirely new business, trailers not learn and reference the precedent, he and his company in many ways is their own groping, and they set up a number of rules to pray for the role of a benchmark, such as the type of trailer, pricing and so on. "Usually we don't just make a trailer, but we make a series of trailers based on the marketing plan of the parties, so there are a lot of different trailers," he said. For example, with Hollywood for the advance trailer, medium-term trailer, film patch trailer (according to time), there are Chinese characteristics of the comedy trailer, magic version trailer, love version trailer (according to the Human Rights category), television, network and so on. "Trailer not near classification extremely detailed, and production linksWork is becoming more and more professional. In the trailers company, there are specialized departments to do music, sound effects, animation, editing, color, synthesis, special effects, finally combined together is the complete film. The trailer, though short, made no difference between the craft and the movie, making trailers's company a small film post-production base.　　In his art-filled two-storey office, there is a special sound room, editing room, and the paper has a small theater that can hold more than 20 people, which is set up for the producers to see the sample. There is hardware input, artificial, music Copyright (the trailer music is usually a special soundtrack), the cost of making trailers is very high, and trailers production price, in the entire Asian region is also the highest.　　According to different requirements, a set of trailer costs ranging from 100,000 to 100, such prices, domestic producers can accept, and even some small cost films will be dedicated to the production of trailers. In fact, the producers were able to accept the high price because they realized the importance of the movie trailer for marketing. "In Hollywood, movie trailers are considered the first in commercial film marketing, followed by movie posters, and then press releases, premieres and conferences."　　Now, China is slowly learning from Hollywood, although the first one is still posters, news, but already 60%-70% of the producers have put the film trailer first, looking for our company to produce trailers, the people are basically aware of this. Trailers believes that a movie trailer brings the film's box-office return far more than the cost of its investment. "A trailer for a movie to bring the box office growth, I have done inside there are examples show that up to 20 million of the box office growth." But trailers can affect the increase in the box office, but can not determine the height of the box office. A good movie is the essence of the box office appeal, and the trailer can only be built on the basis of the film, and then expand its profit space.　　"There will be 20 more good-looking movies in 2011, a team that can afford trailers for 5 films a month, and trailers's company is a company that has taken shape and productivity, but is still very nervous."　　January 2011 They have six films on hand, "Close long", "Qian Female Ghosts", "Panda Story", "Big monkey", there are two temporarily inconvenient to reveal the title. The reason why the workload is so large, in addition to the domestic professional production of film trailers lack of team, but also with the domestic production of film trailers recently developed rapidly, the production of many relationships. Trailers Frank, now he actually very much want to have more rape of the peer can come out, and his competition, let this industry grow, "I am now the price of expensive, indicating that the customer recognized me, but if there is a similar company and I competition, there will be comparisons, but also easy to improve faster." "In fact, trailers often communicates with Hollywood peers. "A Chinese American friend is also a music-making movie, a trailer in Hollywood, and he used to work as a" transformer "," 2012, "The Matrix", we often talk about some issues, I do a good film sometimes to show him, he will make comments. I think it is necessary to synthesize a lot of people's opinions in order to finally achieve the level of satisfaction and love of ordinary audiences. Trailers plans The future development of the company, in addition to the trailer will expand the film MV, movie trailer, documentary film Market, these several projects enough for a company to operate. "Our future team is likely to expand to 60 people, to be a professional, dedicated company, I enjoy doing the Chinese film trailer first person, in this direction to continue to work." "As the leader of this new industry, do you have any regrets now?" I asked trailers. "My only regret is that I have been married for 5 years, I have no time to spend with my wife, she has a great support for my career, but because I have been busy working, the wedding that night in the studio."　　"he said. Now, 31-Year-old trailers put all his own money into the trailer company, but also to gamble his confidence in Chinese-made films. "The quality of domestic films improved, I can be very intuitive to compare out." Saw a movie before, I think make a trailer is very easy, but now more difficult, because the quality of the film improved a lot, my trailer and film than Wonderful, it seems more and more difficult. Trailers heartfelt sigh-the first half of 2011, several domestic blockbusters are very exciting.　　He believes that 2011 years will be a wonderful year for both the Chinese film market and his trailer-making company.　　"Bazaar Man" Dialogue trailers the 2011 commercial film exactly what?　　Bazaar man: What are your strengths as a representative of the Chinese film industry's trailer? Trailers: I'm very comprehensive. I am a professional advertising editor, marketing products is my strength. And I've also done movie and film clips, I know movies. I have also studied music, can make the music which belongs to each movie temperament specially. Film trailer is an independent production, requiring comprehensive quality.　　I've found that most Hollywood trailer makers are of this type.　　"Bazaar Man": What is the marketing effect of a movie trailer for a movie? Trailers: Movie trailer is a very magical thing, can use subversive, editing method to draw the audience's attention instantly to a movie, let them want to buy tickets, want to see what this movie is. This is the role of advertising.　　So in the movie marketing, most people think that the trailer is the first place.　　"Bazaar Man": 2010 movie box office broke tens of billions, as a practitioner how do you evaluate the emergence of this phenomenon? Trailers: In recent years, more and more investment, but also more and more attention to the overall marketing, commercial film is a commodity, but at the same time quality must be achieved, this is an integral standard.　　The domestic box office is a good momentum, but I personally think 2011 will be better. "Bazaar Man": 2011 so many commercial blockbuster you have already read ahead of time, thatWhat do you expect in the whole of this year's Chinese business movies? Trailers: These new movies make me very surprised, whether in the star lineup, the production level and the late effects, compared with the previous years is a leap. I think the 2011 domestic film standards have been a qualitative improvement. Details inconvenient to say, let us look forward to it.