Twitter advertising Products "Boot header" days or good future hard to say

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Weibo recently announced the launch of a new advertising product-"boot header", that is to bring considerable exposure to advertisers, and then enhance the brand benefits, with far more than Tencent News, Sohu News, today's headlines, such as client-side active resources of the new microblogging client, will be "boot header" set for the recent focus on the development of profit direction, Where do you go after you have recently won a good profit?

Domestic advertisers value brand exposure, Weibo move or good earnings

When the transformation is difficult, advertisers are increasingly valuing the exposure value of the brand, which has become the most popular way for advertisers to exploit the consumer view.

Transformers 41 After the release of the public to attract a variety of spit: Yili, Zhouhe, Lenovo, Guangzhou auto Chuan qi, Yi Bao, music video TV and other well-known brands of the implant, has become a 4 of the content of another highlight, some netizens said the domestic brand wantonly implanted in Hollywood films, may also be able to form a new type of international black humor.

With the World Cup and the marketing boom, CCTV directly refused to authorize the site broadcast rights, only to several sites to sell on demand rights, and so on, the reason is self-evident: the cost of copyright sales far from the enemy but the amount of advertising, and the CCTV from the World Cup to obtain the advertising profit, it is said to be more than 1.5 billion yuan.

Change 4 and the World Cup example tells us: domestic advertisers love to play in the huge flow of brand exposure, the effect of how we first set aside, advertisers love and implantation of the brand effect of advertising, it is always to a variety of content industry out of the household products to bring a golden opportunity.

Then Weibo choose to launch the "Boot Header", the Times is preferable.

Brand exposure always follows a similar pattern: How far can Weibo ads go

Web sites to attract users of content, and the profits need to use the resources of users to attract input (here we speak of the main advertisers), the Click Effect and transformation effect of the advertisement bring the benefit of the input, so the loop goes on, forming a more stable but not so easy to reconcile the triangular ecological chain.

Here, Enron from the video site, portals and other advertising history, and boldly predict the future of micro-blog advertising trend.

Video site of the development of the advertising history is: The first casual advertising benefits are very good, which is created by the user's new sense of high clicks; The site next to the click Effect is close to the resources-video, in front of the video after hanging various ads; After the video playback page also has not met The Advertiser's brand marketing, and then into the video resources inside, that is, implantable marketing.

Portal class sites, but also rely on the content to win a class of sites, is the most difficult to accumulate user resources, but the user is the most viscous type of Web site, it has been put into the advertising history is just beginning. Ads on the page, embedded ads in the content (soft text).

Similar pattern: From the site's core resources extension gradually into the internal, and the reason for this conversion mode, the reason is no more than "users of the Web site advertising more and more immune, the effectiveness of advertising has to gradually penetrate the user's needs within the resources."

The benefit of exposure is gradually reduced, micro bo "Boot header" Obviously also difficult to escape this robbery.

But social advertising is still the main form of profit for Weibo, and information flow ads in the Big V-class people bring benefits are shrinking, then "boot Header" will again set off its display class advertising profit escalation, always for today's profit, maybe tomorrow will be the weather, but that is tomorrow, tomorrow.

Author: A5 Enron Source: A5 webmaster NET, reprint please specify the source!