Twitter launches mobile version of "promotional message" advertising business to expand growth

http://www.aliyun.com/zixun/aggregation/17197.html "> Beijing time March 21 Morning News, Twitter will promote the message (promoted Tweets) to the mobile platform, Allows advertisers to set specific ads based on user interests and devices.

Twitter said a few weeks ago that it would extend the "promoted products" to iOS and Android platforms, especially to extension accounts (promoted Accounts) and promotional messages (promoted Tweets). At the time, promotional messages only applied to a few brand-oriented user fans.

Twitter today announced that it will provide advertisers with a wider range of target choices. Mobile version of the promotional message will appear in the timeline (timeline) and search page. When you are in the Timeline page, the message will not be locked at the top of the screen. When new messages are published, promotional messages automatically refresh the screen to show the latest news in the forefront. On the search page, promotional messages are displayed at the top of the screen, and users can click to remove messages.

Twitter says the current user response to these ads is positive, and they will extend the tests to the mobile platform, allowing brand-makers to share similar interests with existing fans by spreading messages to users.

Brand makers can also target their promotional activities to desktops, notebooks, IOS, Android and other devices. Advertising for mobile users is a big win for advertisers, who can cover specific users and may be more active.

Dick Costolo, Twitter's CEO, said in January this year that Twitter's advertising business was growing, with a high degree of Dick Costro, promotional trends and promotional accounts. The new advanced targeted user feature will also help maintain the involvement of mobile advertising.