Twitter says corporate users can buy specific keywords

According to foreign media reports, micro-blogging Twitter in Tuesday announced in the official blog, will launch a new website advertising platform, allowing advertisers to pay ads on the Twitter search page to advertise information. Twitter, founded in 2006, has already said that the company's daily Twitter message has reached about 50 million.

Twitter says corporate users can buy specific keywords to display ads when users search for the keyword. Twitter also plans to publish information about the user's flow in the future. Companies including Best Buy, Sony, Starbucks and Virgin America have already taken part in the advertising platform. "Twitter will begin to reap the benefits of a massive audience," said Carl Howe, analyst Carl Hau Yankee Group, a market research firm. Of course, this day may not be as important as Google's search advertising. Twitter has access to advertising revenue, but the key question is how much of the company's advertising revenues will be achieved. ”

Many social media sites, including Twitter, have been reluctant to bundle ads on the page, which could lead to a loss of users. Twitter has previously signed a search-for-cooperation agreement with Microsoft and Google. Sources say the company gained about $25 million trillion in revenue in 2009, enough to make the company profitable. The number of Twitter users in the United States was 21.8 million in January this year, up 9.1% from last month, according to data released by comscore, the Internet traffic monitoring agency. Twitter is the third largest social networking site in the United States, after Facebook and News Corp's MySpace, according to the number of users.

Twitter says paid advertising messages will appear on the Twitter search page, and users will see the ads when they do relevant searches. However, for users who do not use the search function or log on with their mobile or desktop programs, they see fewer opportunities to search for advertising information. Biz, the Twitter co-founder, said Twitter might further push forward with promoted tweets, a service that needs to interact with users, and if messages from promoted tweets are not answered or forwarded by other users, Then the information disappears.

Twitter has raised more than $150 million trillion in venture capital through several rounds of financing. As a company that set up 2.5, Twitter began to pursue profitability. This February, Ari Logani (Ali Rowghani) was appointed chief financial officer.

Google launched its search advertising business in 2000, which was listed in 2004, and its current annual revenue has expanded to $23.7 billion trillion. When companies such as Twitter and Facebook are considering how to gain from a large number of users, AOL announced last week that it was evaluating the closure or sale of its social networking site, Bebo. AOL bought Bebo less than two years ago at a high price of $850 million. In a conference call this February, News Corp said the company's digital media group's net profit for the second quarter will fall by 32 million dollars, affected by the decline in MySpace search and advertising revenues.