Twitter Weibo promotion platform costs 100,000 dollars per article

Beijing time September 28 Morning news, Twitter plans to officially enable promoted Tweets (microblogging promotion) services, the end of the free trial and charges to advertisers, according to Chen each promoted tweets charge up to 100,000 U.S. dollars. The promoted tweets platform was announced by Twitter in April this year, mainly in the form of a Twitter web search page showing advertisers ' promotional tweets. The platform's initial partners are limited to several well-known brands, such as Best Buy, Red Bull, Sony Pictures and Starbucks.　　But Twitter says the microblogging service will soon be extended to third-party applications. Some of Twitter's original advertising clients, such as Pepsi and Best Buy, are said to have stopped buying new Twitter ads.　　But Twitter's August search volume, up to 130 million times, is still quite appealing to advertisers. Twitter did not charge for testing the promoted tweets service, and now a promoted tweet is priced at $100,000 or even higher. Greg Sterling, chief analyst at Sterling Harsh FDI, said, "If these ads do bring revenue to advertisers, then that's a win." But we still need to see how the developers react and feedback. Dick Costolo, Twitter's chief marketing officer, said an average of 5% of users who saw promoted tweets interacted with the Dick Caustrow.　　According to emarketer data, Twitter expects 2010 advertisers to spend as much as $1.7 billion on Twitter. Analysts Stry that advertisers ' interest in promoted tweets depends on how the platform will behave in the future. Twitter, for its part, needs to be relatively restrained in its efforts to advertise in microblogs. While Twitter denies that advertising benefits have anything to do with the new interface, Twitter's new dual-window layout is good news for advertisers because the new interface is better suited to display ads than older versions. (slides) > Related reports: Twitter plans to extend advertising platform to third party applications