UC release game open platform accelerate flow of liquidity

With Baidu chairman Robin Li debate mobile internet business model, UC excellent as chairman and CEO Yu speed up the flow of its products. Yesterday, UC excellent view of the official release game open platform strategy.

Yu that in the mobile internet age, the browser is no longer a simple internet tool software, but an important mobile internet portal, in the user's mobile internet life will play an increasingly important role. He proposed that in five years will enable UC browser's global user Breakthrough 1 billion, become the world's leading mobile Internet portal service platform.

And in the future focus on creating mobile games open platform, UC excellent as announced with the digital and social game developers, distributors Gameloft company officially signed in mainland China's exclusive agent of its large-scale 3D online magic game chaos and order on-line.

Industry insiders pointed out that the UC gaming business exposure, the future is expected to significantly accelerate the pace of flow, and China Mobile internet commercialization model, from a single advertisement to the Internet value-added services to the necessary and trend.

UC has been lurking in the gaming business for more than three years. "Yu to the outside to emphasize the good game business, as early as the end of 2008, UC began the game business attempt; 2009, set up UC game channel, provide game download; 2010 Acquisition mobile game Portal Nine, UC game channel and nine independent operation; May 2011, Dual-line operation, and began to operate the first mobile phone games. "Today, the UC game open platform's strategic formation is also clearer, including mobile game distribution platform to UC browser-centric distribution network, the first major mobile game portal" Nine 9game.cn "and mobile social platform UC Park. "Yu said.

UC Excellent as chief operating Officer Zhushunti introduced, the current UC Games open platform month active users have more than 50 million, online mobile games more than 200, partners more than 500, monthly revenue million games 10 balance. All this relies on the UC browser more than 300 million users and 150 billion-month PV, has grown to be the most domestic users, the highest active, ARPU the highest value of the mobile games open platform one.

"2012, we're going to give game partners more than 100 million. Yu to the reporter revealed the UC game open platform this year's goal. In his view, the commercialization of mobile internet has just begun, there is a huge space in the future, "the profit model is no more than three kinds: advertising, Internet value-added services and E-commerce." These three kinds of business models are gradually mature, advertising first mature, the second stage is value-added services, and finally E-commerce.

It is understood that UC current income is still mainly from advertising, but the growth of value-added services has been very rapid, and the game is the most typical of the Internet value-added service model. According to the advisory statistics, 2011 China Mobile game market size of 3.9 billion yuan, to 2012, the growth rate has more than 70%, so to 2014, mobile game market size will definitely break through the billion mark.

"A team if there are some good games, a year in the nine platform to do 100 million of the income, is not a dream," according to Zhushunti, the current UC gaming platform has more than 10 million-monthly income-level game, including the "guru" of the entire team only 15 people.