Unbridled: A case study of the popularization of a medical station

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"Unbridled" recently in the promotion of a medical site, has done for nearly two months, it is really unthinkable that the competition is so fierce. Before the light heard that this industry is profiteering industry, competition is very fierce, but ears to see as a virtual reality, now I finally realized. Now let me tell you how I struggled in this hyper-intense industry.

I briefly introduced the situation of the site at that time. When I took over the station, it was a line. To one months of the new station, the article has 900 or so, are collected (this recently just know, very dizzy, this edit a lot, I did not doubt at that time), Baidu included only 50 or so, outside the chain is less pitiful, fortunately there is no worry about the flow of bidding. In this case I began to promote the site.

The first thing I want to solve is to include the problem, although the snapshot is almost daily with new, but included very little, occasionally a two, sometimes a piece of not accept. So many articles and every day is still added, when to collect enough 80% ah. In fact, this situation is not bad, my analysis is only the weight of the site is too low, the main reason is that the 90% collection of articles, original so little Baidu included only strange, this is I took two simple measures:

1, "Write more Original"

I communicate with editors every day and teach her a lot about how to write false originality and methods, she used to write more than 20 articles a day, and all of them are medical, which is a new college graduate, the study of the Professional and health care is almost 108,000 of the people who are very difficult, you think I spent a lot of effort.

In fact, the "write more original" Inside also contains a lot of SEO techniques, such as keyword distribution and keyword density and site links. And so on and so on skills, I was taught by hand. Two weeks later, she can basically write a good article, I am very pleased. Original article has, the daily included also increased.

2, "Do outside the chain"

The new station to improve the weight of the fast and good method of course is to do outside the chain, if there is a high weight of the site to you to do friendship links that better, but I do not have such resources, ah, I regret that in the accumulation of resources in this area did not do very well, we should pay attention to.

Almost every day to do outside the chain, began to do less, and then a steady increase in the daily, I am a person in the hands of limited, so mainly to do some high quality.

About one months later, the site's Baidu weight to 2, a stable in 5-10 articles a day, to know that every day with the new 15, I think it's not bad.

The inclusion of the problem is basically solved, but the conversion rate this problem again puzzled me, because do bidding, this industry competition is really very big, sometimes a word in the first 10 more than 20 dollars is very normal, the company take into account the problem of return, most of them do is some less competitive words, So my site jumped out of the rate reached about 90%, the lowest jump rate of a word also up to 60%, this can be difficult to die me.

After I think, finally found the breakthrough point, it can only be in the bidding word landing page to find a way. So I wrote the following requirements to the editorial Director:

To reduce the site bounce rate and increase the conversion rate, from now on, "only" you write the article as a bidding landing page:

Give advice as below, for reference only:

1, the title and content of the article with the current user most concerned about our main push service (to and more exchanges with the bidding Commissioner)

2, do not be restricted, put aside the previous SEO requirements (such as keyword density, keyword layout, the word required to appear ...) , etc.)

3, the article grasps the user psychology, the persuasion

4, the article reasoned, persuaded the strong

5, in the article reasonable to guide the viewer to other related pages, this page is also the best you write the article page.

6, as far as possible to guide users and customer service consulting

All for the sake of customers, reduce the site jump rate to increase the conversion rate for the purpose of their own free play, do not be restricted.

Observe the effect after a period of time!

Editorial director very face, personally for my site to write articles, to know that there are several sites, other SEO will be very opinion, who let me popularity.

One weeks after the real effect, jump rate to 70% or so, but still very high AH. So I have to think of other tricks.

Now the SEO not only to fight the chain and resources, more is the strategy, according to the actual situation to take the right response strategy. This is the SEO really want to improve the quality, wrote here, and so I think with good recruit again to share.

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