Understanding the four chaos of SEO industry

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From the era of SEO1.0 keyword piling to the SEO2.0 chain for the emperor's era and today we call the SEO3.0 pay attention to the era of user experience. China's SEO industry has experienced a slow development process of 6 and 7 years. And Europe and the United States developed mature SEO industry compared to our China's SEO industry is only in the embryonic stage. Although I contact SEO this industry time is not long but already deeply felt the development of this industry disorder.

Chaos Elephant One: SEO service company level is uneven, the competition environment is bad.

SEO more and more people pay attention to these years, greatly small SEO service training company also springing up. Some people have not learned to SEO a few months to feel their level of SEO is very high, so several people set up a company to start training or to other companies to provide services. The result of this is that the quality of service is poor, its own strength is not strong how to provide quality services to others? The company receiving the service, or the person being trained, suffers and grumbles. This a huge number of SEO service training company caused another evil result is playing "price war", a lot of small SEO services companies in order to be able to receive a single constant price reduction, and the strength of the big SEO service training company But the performance is dismal. The whole industry is plunged into a vicious circle ...

Chaos of the second: SEO industry impetuous wind prevails

SEO industry's impetuous wind is actually due to the characteristics of the industry itself decided. Know SEO people know that the entry threshold of this industry is very low, do not need you have a high degree, and do not need you to understand a lot of network procedures knowledge, as many training institutions to fight out the slogan "0 Basic Learning seo." A lot of people learn a few days seo feel no studious, think SEO is nothing but content and outside the chain. Also feel oneself is now an SEO master, everywhere and others boast oneself very understand SEO. Really want to understand the essence of SEO must go to actual combat, when you learn SEO when you operate a website, optimize a few keywords, you will know that SEO is not as simple as we think. We SEO industry predecessors, ZAC, Tong and other people they have been through their own many years of actual combat, after years of search engine exploration to sum up a lot of SEO optimization skills. Their success is not by mouth, but by the practice of live ammunition.

Chaos of the third: Black Hat seo overrun

We all know that white hat SEO needs to be step-by-step, long time to optimize a website or keyword. This period needs a lot of manpower, material resources, financial resources, this decision white hat SEO high cost, optimize a keyword may need thousands of or tens of thousands of yuan or even a hundred thousand of Yuan. and black Hat SEO is through some irregular means to let the site's rankings rise rapidly. The cost of this optimization method is very low, they often quote a key word may be quoted at hundreds of Yuan price, can be called "Chinese cabbage Price". This also caused the whole SEO industry into a low-cost competition, the SEO industry has caused a bad impact.

Chaos of the four: SEO industry follow the phenomenon of serious

SEO optimization itself is for search engines, so we have to fully understand the search engine operating principles and algorithms. But for the algorithm this is the top secret of each search engine, can say that the world few people know the specific search engine algorithm, even search engine engineers can not know all the algorithm. This requires our own actual combat experience to sum up some search engine algorithm or ranking rules. On the Internet, the major forums often appear in such a variety of theories, but also attracted countless people to watch. Many people do not add to the fashionable and spread this theory, the baseless assertion. We as a SEO learner can not blindly believe that the so-called master theory, we should go to question the correctness of these theories, or the oneself to experiment whether this theory is correct. Without this kind of questioning spirit, you'll never be a real seoer!.

Above is my personal to this profession some opinion, if has the wrong place please everybody criticizes!

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