Unique original is not written out from the word of the Bible said content marketing

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"Content Marketing" is currently a hot topic in the internet marketing world, everyone is saying original, so more people embarked on the "copy collection false original" path; there are many friends said, I will not write articles, not only write a wonderful content, but also have no time to ponder the content, forget it, network Marketing on the incidentally do it!

Content marketing is now a hot topic

This statement is wrong, in fact, unique original from your promotional product positioning and the overall grasp, coupled with perseverance, to truly find the best way to show your unique original content system, the formation of a unique style of marketing, unique originality will never come from the method of skills- As long as you really hold the unique selling point of the product, over time the original can be available, if you do not grasp the unique selling point of products, let you Songha also not--to know, now is the era of excessive marketing, marketing audience has long been tight cover purse of the frightened, not underestimate the IQ of marketing audience.

True Value original content is not equal to fancy words piling up--junior high school culture Tianjin peasant Guo Zhizhen, more than 40-Year-old blog marketing to sell radish, his blog is all such as "My radish really delicious" such as "no word of the Bible", or a few words to illustrate the number of radish pictures-but with such "No word", It is inconceivable that he should have sold the radish to Xinjiang, which is thousands of kilometers away.

It is not difficult to imagine, the first net of junior middle school farmers Guo Zhizhen not like professional blog marketers, from the Tianjin wo radish Nutrients comparison, pollution-free growth environment, historical stories, customer evaluation, and even a variety of radish recipes, everything.

"My radish is delicious", really no words

But Guo Zhizhen a simple "my radish really delicious" more than words-more worth mentioning is, although old Guo began to hope to sell the radish directly through the blog, but he soon found that his blog marketing is the highlight of the "old Guo online selling radish" topic. Although online shopping has not been new, but the online sale of radish is rare, "old Guo online selling radish" caused many netizens to spread the crowd, and even recruited various journalists.

When Guo keenly discovered his propaganda bright spot lies in "old Guo online sale radish is Me", he in time with a variety of online publicity, will be "old Guo online radish is I" propaganda to achieve the ultimate, it will continue to magnify, really make it into its own with other "online selling radish" marketing, the difference between the bright spots, " Old Guo Online selling radish is I "spread."

In fact, as a common consumption of Huo vegetables, let you write the hype, radish it or radish, can not change ginseng. But it is old Guo such a simple "no word" Bowen, coupled with those strong local flavor of the field pictures, more than the words of the text can cater to the curiosity of the people to watch the hearts of netizens, but also to win the trust of users, really "at this time silent Victory sound" ah.

This means that perhaps your content is very thin, very unprofessional, but as long as there is a real impress users of the publicity breakthrough is success-of course, this does not equal to the above mentioned professional blog marketers that kind of content marketing standard method is not useful, it is really good content marketing Foundation. But old Guo "no word of the Bible" blog Marketing success experience shows that, just know the foundation is far from enough, must lay a good foundation, further study the industry changes, homeopathy and for, can really find business opportunities in the change, "be someone else write rotten content" do, and effectively use this business opportunity, really do their own product marketing.

Coincidentally, independent bo advocates Ka-Ka specializes in jade marketing, its blog is almost entirely "no word of the Bible", in addition to carefully photographed those various angles of jade jewelry Pictures-Few words, can be said to cherish words such as gold, just jade ornaments baby most basic description, usually can not be ordinary, and other Jade site is no different, but five years, Zhang Ka-click seems to be "all the more" "content marketing" but can do more and more, and then Chine, have their own studio, why?

The blog content is also very thin, even without alt tag

To examine down, although Zhang Ka "no word of the Bible" blog content on the surface without meaning, and other jade electric business content is exactly the same, it is not-just start blog marketing, Zhang Ka-click on the determination of the unique content of the blog to establish a unique way of thinking: through good faith management and discerning (their own jade ornaments professional vision and taste) , has won the trust of customers-this is her blog marketing the most unique content essence.

Yes, all operators will be the integrity of the operation of the mouth, but Zhang Ka-ka but through the "all the baby does not bargain", "never bought my house jadeite customers, the first proposal do not do custom, do not understand each other, there may be communication is not smooth" and "this baby somewhere there are small defects, perfectionists Please do not take the goods" And so on, and put it into practice, and persisted for five years.

At first glance, the "gentleman after the first" rule is frosty, very perverse, it is "oneself to the people", but her near-demanding buyers are actually not demanding customers, but harsh themselves-she needs to focus more, from the jade selection and processing, and even picture shooting, From the service to high-quality and unique taste of jadeite jewelry and consistent integrity of the operating style to speak, to more distant guests stay, become their own loyal users.

And, when the blog has a certain popularity, Zhang Ka also take advantage of, cleverly using the unique jade ornaments, timely adoption of the "first shot first" of the "Hunger Marketing" method, effectively stimulated the potential to buy the desire to purchase customers, gathered popularity.

So stick it down, although the blog text content is indeed not too plump, is indeed "the people also" "No Words of the heavenly book", but five years, she kind of jade unique vision and taste gradually more people accept-many Jade electric Shangdou want to imitate her, but "the painting is difficult to write is the spirit", This is the original "content essence" that she can hardly be copied by others.

Strictly speaking, Zhang Ka-ka blog should be categorized in Taobao guest site-because her blog and her Taobao store hook, but in the current Baidu crackdown Taobao guest site, she so "no words" of the blog marketing is still downwind, this vividly illustrates the fullness of original content is not necessarily in the form of text, It requires you to go deep and find the most appropriate form of your site's core values.

"Network marketing, content for the King" is indeed the truth, we pay attention to content marketing is a good thing, but the key is that our train of thought not limited to how to "write the article"-"I will not write articles" is never a reason, as long as we sink down, really familiar with our promotional products, familiar with the entire industry, pondering the potential user psychology, And according to the intentions of our products to find the bright spot, in accordance with user needs, through the appropriate way to show it, "take the time for the road", and further make it into their own marketing core competitiveness, only so, can really do a good job content marketing.

In answer to a webmaster question, Zac once said: "To tell the truth, I have not seen by the original content to stand out of the enterprise website." Do not take the SEO industry as a reference. The core competitiveness of the enterprise station comes from the core competitiveness of the enterprise, but not from the SEO. If the enterprise can produce cancer medicine, do not need to SEO, not even promote. Have to tap the enterprise product itself. "

Unique original content is not written out, to find their own products by heart characteristics, and constantly make it their own "only, Bielo" unique style, which is Guo Zhizhen, Zhang Ka "no words" like the reason for the success of blog marketing, such a principle applies not only to seoer original content system construction, and suitable for all "content marketing" forms. Worth all for a variety of network marketing unique original content to worry about friends (this article by SEO Yunnan original starting, copyright, Wenzing, reprint, please link to the form of the article to indicate the starting source and this statement http://www.gouyn12.com/e-marketing/349.html).