US SNS Brand page contrast: Facebook overall lead easy management

Beijing Time December 9 News, the U.S. Science and Technology information website http://www.aliyun.com/zixun/aggregation/16449.html ">cnet Thursday Review article said, Twitter in Thursday, after the revision of its website, Launched a feature that supports branded pages, a move that means Twitter, Facebook and Google + social networking services have launched a new round of fierce fighting in branded page business.

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Twitter Brand page

Twitter revamped its website in Thursday and launched a Support Enterprise User page feature. It also means that Twitter eventually enters the brand marketing business of the internet age.

Facebook was undoubtedly the first to enter the business, and Google + recently announced that it would allow corporate users to create their own pages on the Google + site. From marketers ' point of view, they have to consider the question of which platform has the best branding on Twitter, Facebook and Google + three platforms. We might do one by one filtering from the following criteria:

Access to user size: Facebook Leads

Facebook Brand Page

In that standard, there is no doubt that Facebook is ahead. According to media reports, Facebook now has more than 800 million users worldwide. If marketers want their promotional messages to be seen by as many netizens as possible, and there is frequent communication between these netizens, Facebook is certainly the ideal choice.

Twitter should rank second in the standard. Twitter is now about the size of Facebook's total user base (with slightly different data from the 10%~12%), but Twitter's message forwarding makes it possible to spread a wide range of marketing messages on the platform in a very short time.

For Google +, no matter how much users there are, many think the social network is built for technology enthusiasts, so Google + is less attractive than social networks such as Twitter and Facebook. If marketers say "Please check out more about us in Google +," I'm afraid most ordinary consumers don't know what Google + is.

Ease of management: Facebook Tops

Facebook is leading again in the manageable standard. The management of Facebook pages by brand makers is no different than managing regular web pages. Facebook also provides a "like" button that allows other friends to learn about the brand's page information. In addition, in the left-hand navigation bar of the corporate user page, Facebook offers a tool that brand makers can use to create a list of related Facebook pages.

Twitter and Google + do not allow corporate users to put a lot of HTML (hypertext link identifier) content on their pages, but Google + posts more than Twitter. The Google + corporate page, which embeds a large number of images and video content, makes these pages look more like a Web picture book.

Needless to say, Twitter is certainly full of Twitter-branded pages. Although brand manufacturers can publish a detailed promotion (and a picture) at the top of the page information flow, the rest can only be text or Web links.

Design: Twitter Leads

While Facebook offers more flexible page-management tools for brand makers, Twitter gives brand makers more initiative in page design matters, enabling them to design the overall style of the page in accordance with their aesthetic orientation.

With the tools provided by Twitter, brand makers can change the color of their creation pages and add headers and corresponding background images. Although these vendors use the same page to create templates, but can be modified on this basis, so that the overall style of the page more coordinated, and reflect the respective corporate culture.

Google + Brand page

Google + allows enterprise users to change the identity and headers used. In addition, there is little room for corporate users to modify the Google + page.

Interactivity: Facebook and Twitter are tied

Facebook is actually linked to the "like" button in the interactive standard. At present, some enterprises have received more than millions of "like" button (such as Best Buy of the number of "as" button has reached 5.5 million). These buttons are valuable, and behind each "like" button are the ones that represent the brand's existing or potential consumers.

Twitter interactivity is reflected in two areas: one is "attention" (Follow) and the other is "answer" (@ Reply). The "Follow" feature is very similar to the Facebook "like" button, and the "answer" feature in the corporate user page encourages users to publish various types of public information about brand manufacturers, thereby helping to improve the visibility of brand manufacturers.

In contrast, Google + 's interactive function is rather poor. Google + interactivity is mainly reflected in the "+1" and "Share the page" (Share) of the two buttons, but most users do not know the difference between the two button functions, and the two buttons are also released together. Although ordinary Google + users are also able to comment on the corporate user page, these pages are far less informative than those of Facebook and Twitter.

Mobile Service standards: No leader

If users access Twitter, Facebook, and Google + services via mobile devices, they will be subject to a number of restrictions, and any additional HTML content will be replaced by the addition of an enterprise user's own design element. In mobile devices, these three services and mobile phone users subscribe to the common services are not much different. The three companies offer mobile services that are able to view users ' basic activities. All in all, Twitter, Facebook and Google + have not yet been able to provide a good customization experience to brand makers.

Overall Winner: Facebook

Facebook's strength lies in the size of its users, which makes it appealing to brand makers. Twitter is a clean and concise design that marketers can consider as a second promotion platform. Google + is far less attractive to marketers than Twitter and Facebook.

Still, every brand manufacturer should consider creating their own pages on Twitter, Facebook and Google +, and making the pages in these different platforms complementary. In Pepsi, for example, the company placed a link to the Pepsi Facebook page on its Twitter page.