Use the "Small Talk" "channel" to promote your site

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Sina "Weibo upgrade" the day before yesterday caused hot discussion, there are many guesses as to whether there is a "no content" on Weibo, and as Sina itself, the official response today said it was due to a surge in the number of Sina Weibo users and daily microblogging releases, which led to the failure of the microblogging system. And this makes more people realize that more and more users of micro-blogging, has long been a "micro-bo control."

There is no doubt about the power of Weibo's spread. In the case of Sina, on August 28, 2009 to the grandfather Test, and in 66 days, the number of its users exceeded 1 million, and the development of Sina to 10 million users, only spend a long 8 months. According to the data published by Sina, in the past two months, the average monthly growth of its microblog users 20 million, and now the user has already broken through the 50 million mark.

With such startling data, Weibo has undoubtedly long been valued by internet marketers as another new marketing tool for blogging. In addition to the current micro-blog in the rankings and to provide activities outside the prize marketing methods, what else?

Small say: Use the forwarding reply to give the dissemination promotion

Micro-said by Sina Weibo in October 2010 launched the competition, regardless of form, content, as long as condensed into 140 words within the miniature novel, to share micro-blog, to interpret sentiment, life and so on, prizes as high as 300,000 yuan. And this game together move, will attract n many micro Bob friends positive response. The author in micro-blog Search micro-blog content, input "small say" three words, the number of search results as high as 150多万条. And in peacetime to see Bo friends Weibo, occasionally found that a good little said a lot of micro-blog there are forwarding. Although this is not a pan of funny "worry", but more is a number of profound novels forwarded more. In the current ranking, the highest number of forwarded articles are:

Well-lee Lihui: Home in the middle of the night, open the door, found on the ground more than a pair of shoes of strangers. A circle in the room, no one! Look back, the shoes are gone. Forwarding (27785)/Comments (32113)

Wei amorous: 10 years ago, he: I will never change. 6 years ago, he: you wait for me to be rich one day. 3 years ago, he: I and she just work relationship. 2 years ago, he: sorry, my company needs a lot of investment. 1 years ago, he: Can you help me, I have nothing. Yesterday, she went to prison to see him. He is very sad: you wait for me, I will marry you when I go out. She was silent: 15 years ago you said ... Forwarding (13360)/Comments (1676)

These two micro-novels are listed in the first and second place in the current rankings. There is a lot of attention from their forwarding volume and the number of comments. And because of that, such a game, is not too many restrictions and levels of the game, a lot of Bo friends can and, as long as the content can be written to touch people, can be in the initial proper management and reprint, then, the next, is Bo friends automatically help you reprint. What if the name of the micro-owner changed to your website? Another way is to focus on whether celebrities are involved in such activities, and if there is, then, you rob to do their sofa, if their quantity has 10,000 people forward, then means that the other 9,900 people reply to see your reply, and this kind of sofa reply need more skills, To achieve a higher advertising effect.

Channel: Easier to rise at the grassroots level

Celebrities can have a lot of fans in a short period of time because of their own popularity and the fact that Sina Weibo will introduce us to relevant celebrities when we open, and the amount of fans will naturally be high. But as the grassroots of us, how to let our microblog get more people's attention? Then it is your microblog "channel". How to "channel" and why do you need to do this? Weibo, so many microblogging users, everyone wants to get more attention, in addition to friends and relatives of the exchange fans, more people's attention to the celebrity area. So, if your microblog is not about what I want to see, or some silly little thing, no one will pay attention to your little things. Therefore, if you want to let more people pay attention to your microblog, then need to focus on their own expertise, the release of a number of beneficial people, whether it is the industry information is professional opinion, entertainment and so on. The main reason is the need to become a focus on an industry or direction of content.

Take the current microblog rankings, the ranks of the grassroots list, the first few are "cold jokes selected" "Veggieg" "Wonderful Quotations" "Constellation Love 001" "Micro Bo Comedy Commission" and so on. Several others are "channels", and why is the "Veggieg" in the front? The reason is that some people, this micro Bo is Zhao Micro vest. So it is not a grass-roots level, so the overall look, is the first few are all channels, so, Micro Bo want to be concerned about, "channel" is very important.

"Website Promotion 99 Ways" "tell you how to promote your website" ... Such articles, on the Internet more than the countless, can be as netizens for such a way gradually enhanced immunity, a lot of ways have displaced effect. And now more new Internet products appear, we need to find around the new promotion platform, new methods, may achieve unexpected results.

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