User Conversion rate: How to use user comments

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The following is a small part of user conversion, that is, how to use user comments reasonably, but also hope that friends can be inspired.

Wang Po sells melons and puff. Self-speaking is good, persuasive is not high enough, but others boast is not the same. Customers are an extremely persuasive source of information.

Most of the time customers ' comments are more useful than any text. You should set up a special Customer Comment page on your website, and try to find existing customers to help you write some evaluation text. It is not necessarily praise, but also to mention deficiencies, the most important thing is to write authentic. There are some negative comments that look more real, and now almost all commercial websites use user reviews.

Again, the customer evaluation can not be fabricated by themselves, customer evaluation must be able to verify, should leave the customer's real name, e-mail, preferably even the phone is left. User-friendly to verify the authenticity of the evaluation.

When contacting the customer to make the appraisal to be very clear to inform the customer, these comments will be published to the on-line station, obtains the customer the authorization, lest has the future dispute.

Also, the customer's comments must be authentic, do not edit. Various personalities, various places, each stage of the customer may not be the same, such as my current company (www.apetdog.com), is to do the pet chain to join, in the editorial write user comments when I divided a number of levels, such as have, do not understand the industry after the evaluation of people joined, People who do not know the technology to join the evaluation, there is the industry is very familiar with the evaluation of people. Their tone is different. Only the original words are the most vivid, persuasive, most credible.

In short, user reviews can make your users more trusting (if your comments have to be real).