User experience is the key to determine the success of marketing website construction

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An enterprise's marketing-oriented web site only has a good grasp of new customers, retain and maintain the old customers in order to let the marketing-oriented web site on the track of benign development, in-depth implementation of network marketing promotion, such as two marketing after the promotion, customer data collection, member-oriented marketing and brand Word-of-mouth communication, etc., to cooperate with the sales of enterprise products, Truly achieve for the enterprise to reduce costs, improve sales target. Therefore, the key element of the success of the marketing website construction is to stand on the user's point of view, to build a good user experience.

Good user experience, not only the requirements of search engine optimization, so that more users can use search engines to find us conveniently, to bring more accurate traffic to the site, and eventually converted into sales, but also to increase the user's trust and dependence on the site, so as to attract and more visitors to the site into the enterprise loyal customers , so as to achieve the purpose of marketing promotion. Hefei website Construction Company with Rui Technology Summary marketing site user experience focus on:

1. Visual Experience

The website's visual experience is the site gives the visitor the overall feeling, this includes the website to give the visitor the first impression and the visitor browsing each page the feeling. Excellent website visual design not only makes the website looks concise, the atmosphere, manifests the website profession profession, but also loses the website own individuality, simultaneously has the very good affinity, lets the visitor who comes to the website be able to conveniently, easily, joyfully browses the webpage which oneself wants to see. To achieve this effect, the Hefei website construction Company with Rui Technology believes that there are three important points:

Home Design: Home page is often the first user to open the pages, so the design of the homepage is very important. In order to allow the site to seize the user's eyeball, the home page design must be beautiful enough. Can be more reference to foreign mainstream design trends, and combined with domestic design features, as far as possible to make the site look beautiful exquisite, to impress the user impressed. Secondly, the layout of the home page and content distribution is also the focus. Generally, the important website content, the core product and the service as well as the user urgently needs the information to place on the homepage.

The first screen design: excellent website design is inseparable from the user's behavior analysis. Take the first screen design, for a medium-sized marketing-oriented web site, the user's attention point on the site's first screen, and did not drag scroll down the habit of browsing, so the first screen of the site's typesetting and layout will directly affect the user's visual experience. The first screen design of the website should follow the following principles: 1 show core products, core advantages, core value 2 Enterprise logo, propaganda language, main navigation and plate classification in the gold area (top left), note the appeal of the copy 3) to increase the search function and search for popular words to facilitate user inquiries.

Web speed: The home page opening speed must be fast, only allow users to wait for the shortest possible time to allow users to stay on the site longer, but also reduce the risk of loss of potential customers. In order to improve the loading speed of the Web page, not only requires a stable server to configure the site, but also to standardize the design of the site, that is, the adoption of DIV architecture, according to the standards of the Consortium development, streamlined code, and ensure the compatibility of mainstream browsers.

2. Interactive Experience

To add interactive functions in the foreground, such as online customer service, message board, comments, business forum, etc., to facilitate interaction with users. Second, in the background to strengthen the interactive management, such as the customer's message to give a positive response, for the customer post to express the views of the enterprise, the user's comments give approval. Timely interaction and return visit, not only to meet the needs of users are valued, but also to enhance the users of the site and the goodwill of enterprises. In the interaction with the user, enterprises can be targeted to subdivide the user, so that the quality of customers to implement targeted marketing, enterprises can also be based on user feedback information to improve products and services.

3. Content Experience

First, the content of the website is to be readable, which is the most basic requirement. Second, the site should be updated regularly fresh, original, valuable to the user content. The quality of the content determines to a large extent whether the maximum number of visitors can be retained, creating more opportunities for sales. More targeted to create more users interested in content, attention to the vividness of language and description of accuracy, to avoid exaggeration, but also can not ignore the update embodies the core values and corporate culture of the article, will help to increase the user's trust in the site, promote the formation of corporate website brand.

4. Functional Experience

The function design of the marketing website is not the stronger the better, there are many enterprises to find their own web site function is quite complete, but mostly do not what role, in the final analysis, these functions are not around the site's goals and users to achieve, only let users enjoy the function is the marketing-oriented web site really needed. For small and medium-sized marketing sites, in order to allow users to better feel the ease of use of the site function, should spend more time on how to improve the design of the details of the function. For example, adding one key sharing function, RSS subscription, web2.0 interface and cooperative ID login function can simplify the operation process and enhance the user experience. At the same time convenient content sharing functions, so that the quality of the site on the internet to spread more quickly, increase the exposure of the site, and through Word-of-mouth communication to enhance the brand's visibility and reputation.

Marketing-oriented web site is from the original enterprise product display and corporate image publicity, to the friendly user experience as the basis for the continuous excavation of new customers, to maintain rely on customers, so as to achieve ancillary enterprise product Sales model changes. The user experience of a marketing enterprise website runs through every detail of the site construction, in addition to the visual experience, interactive experience, content experience, and functional experience mentioned above, including product experience, service experience, delivery experience, and after-sale experience, etc. It can be said that the construction of marketing-oriented web site is to continuously optimize the user experience process!

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