User response is the most important factor in the development of promotional plans

Absrtact: Promotion as an indispensable element of SEO, in every seoer heart must occupy a very important position. Each seoer must have its own promotional strategy, and sometimes the plan is very good, the results are very unsatisfactory. In fact, user promotion and SE

Promotion as an indispensable element of SEO, in every seoer heart must occupy a very important position. Each seoer must have its own promotional strategy, and sometimes the plan is very good, the results are very unsatisfactory. In fact, the user promotion and SEO other elements have a big difference, is the user promotion is to face the user. User promotion of the object is the user, all the feedback is also directly from the user, each of the different actions can lead to a different user response. Therefore, the user's response is the most important factor to formulate the promotion plan, in order to determine the promotion of the three different realms: User rebound, user compliance and User initiative.

User bounce is certainly the worst kind of promotion. The user's psychology is very subtle and not easy to grasp. But the user is also the ordinary person, has one most basic psychology, is needs the breathing space and the freedom. For example, this is like when we were young, parents want us to study hard, do not always go out to play games and so on. It always makes sense, but we are always very inconsistent. User promotion is the same reason, the promotion of behavior is too urgent, too strong, too rough will cause users a strong rebound. Even if the site content is very rich, the site itself is also very clear, but if the promotion behavior is too strong or rough, will cause users rebound, not to mention those content or user experience is not satisfactory site.

This is also reflected in the site's PR work, the most typical case is QQ and 360 of the dispute. That is the right thing, most users are still not clear, and 360 that period of time the wind rating is not very good, can be said to be 360 of a trough period. But in the QQ and 360 dispute, QQ has made a very wrong decision, with its own right to use force to require users to uninstall 360. Originally QQ in the market share can be said to be very high, should be said to be higher than 360. But in that incident, and 360 of the alternative is also stronger than QQ, you can say, many people can not do without QQ, but could be replaced at any time 360. In the event, the choice of uninstall QQ users far more than uninstall 360 of the user. This is the failure to grasp the user's psychology, resulting in the user rebound, and finally from the consequences of the example of eating.

User compliance than the user rebound a little better, is the user in the process of promotion, and finally be promoted by means of the site users. It is not difficult to comply with the user, as long as the site content and user experience to do a good job, to promote the stability of the means to achieve this is basically not difficult. Some of the market share flattening's website is a classic example of user compliance. This is a stable practice and therefore there is no need to repeat them.

In the promotion of the highest realm, is undoubtedly the user initiative. There is a famous story that a farmer feeds a horse, does not put food on the ground, but puts it on the wall. A horse can only stretch its neck to get enough grass to eat. Some people asked the farmer why not just put the grass on the ground to let the horse eat, the farmer said: "Because this grass is not very good, if put on the ground, the horse will not eat." But on the wall, the horse will try to eat, even if not delicious grass horse will eat up. "The user is the same, always feel the grass on the wall over the ground grass." The highest level of promotion, is to users themselves, rather than asking users to come. Playing hard to achieve a certain level, can truly create "loyal users." For example, many applications or sites, are eager to occupy the user's every minute, they develop mobile phone client's original intention is this. The success of micro-credit is different from other applications, it brings users from the virtual communication to the reality of communication, from the Internet to the network.

For the user, pushing backwards is also pulling back. So that everyone can go outdoors, and even bring everyone to the real world, but also to meet the needs of users. At this point, although many sites already have mobile clients, they do not advocate for users to face the social world. Let the user experience their sincerity. Perhaps the micro-letter initially did not this original intention, but the mistake, successfully grasped the user's psychology. Let the user from "passive user" into "active user", so the success of micro-letter, it can be said that is not accidental.

Summary: SEO industry is a brutal competition in the world, the means of promotion must be increasingly new. In the past, the old chain has gone out of line, now the promotion of the world should be more humane, more scientific areas. From the user bounce to the user initiative, I believe Seoer can also experience a lot from it.