Various problems faced in enterprise network marketing

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Traditional enterprises involved in the process of network marketing, because of their own network marketing awareness of the limitations, coupled with the blind to seek third-party marketing agencies to help, leading to the traditional enterprise network marketing road rugged bumpy. Basically, the problems encountered by different enterprises almost have similarities, in general, such enterprises can be divided into: the upcoming network marketing enterprises and has launched network Marketing enterprises two kinds. Today we are going to talk about the second type of enterprise, to chat about the problems faced by Internet marketing.

No professional planning, blindly implement marketing

Enterprises in the implementation of network marketing in the early days, have placed great expectations of network marketing, want to rely on their own products or services, quickly improve their performance, expand the gap with peer competition. But most enterprises should not be professional, even if outsourced to professional network marketing companies, should also pay attention to each other's professional level, which is the most basic conditions, but also the elements of success.

Most enterprises in the initial stage of the project, often planning to do is not very sound, of course, this is also the limitations of their own conditions, after all, do not have professional knowledge and experience. Most of the outsourcing network marketing company services are not for the characteristics of the operation of the enterprise, a large part of the template of the operation, which will directly affect the effect of network marketing, so that the road of enterprise network marketing will increasingly difficult to go.

Not to highlight the key, to build the core competitiveness, not clear competition objectives

This is also the common problem of enterprise today. A lot of enterprise products are very rich, through the website hate can not put all the products on the page, all displayed on the homepage. Just think, the customer opens the homepage of the website, the result full page product presents to the customer, the customer but cannot find oneself wants, that will lose the customer. Enterprises on the site to show all the products, not all have a competitive advantage, should learn to "willing" way. Abandon the focus of products, leaving competitive products, more able to lock the precision of consumer groups.

Internal cohesion is not close, not using the enterprise's own resources

When the traditional enterprise carries on the network marketing, has the superiority, also has the disadvantage. The advantage is that their products or services are rich in resources, the disadvantage is to carry out network marketing, the various departments of the existing resources, that is, internal cohesion is not close.

In the Enterprise network marketing, no matter what kind of projects, products or services are not a single department of business, we must have other doors to cooperate with each other, to achieve a multiplier effect. Therefore, in the beginning of network marketing, enterprises should be in accordance with the role of various departments in the network marketing and the convergence process of strict requirements to enhance the awareness of the Department of Network Marketing. Only in this way can we eliminate the waste of resources caused by internal cohesion in the process of later implementation.

The content renewal mechanism is not perfect, despise the function of the content

A Web site has no content that is constantly updated, so it is not on the network. Content can be said to maintain the overall marketing effect of the blood, there is no high-quality content, the site is like a pale corpse, ask, who will be fine around the corpse to see it? When we use the title of temptation, Detailed Product description, Multi-angle display of each part of the details, you can firmly grasp the customer's eyes. In addition, customers through the in-depth understanding of the content, a great impetus to the ultimate effect of marketing.

This article from 208Du Marketing, reprint please indicate http://www.208du.com/marketing-blog/20121274.htm website.