Vegetable root tan: Six basic strategies of network marketing for immigrant investment companies

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

On the problem of the network marketing of the investment immigrant enterprise The article shares the vegetable root Tan Network Marketing Organization to the investment immigrant enterprise traditional offline marketing flaw, as well as invests the immigrant Enterprise current network marketing question some views. This article is the next, the main share under the vegetable root tan Operation Investment Immigration project some strategic considerations and practical experience.

Basic mode

Talking about the basic idea of network marketing, the first thing to say is the network marketing model, vegetable root Tan Network marketing organizations have "traditional enterprises to carry out network marketing four kinds of models," a special talk about traditional enterprises to do the mainstream network marketing model problems. It is clear that the investment in the immigrant industry because of its professionalism, customer needs and immigration companies to communicate a lot of it, and because the target customer investment needs to invest millions of yuan, so must be online and professional consultant interview to obtain enough trust.

Therefore, the basic network marketing model identified as: through the network and Target customers to establish initial contact to obtain customer contact information, and then professional immigration consultants online and Target customers to reach a deal. This is what vegetable root Tan said "online communication + Offline transaction" project model.

Marketing Analysis

After determining the basic mode of network marketing, it is necessary to carry out marketing analysis. Marketing analysis from the target customers, competitors, their own insights into these three aspects to start.

The first thing to determine is: Does the target customer have internet habits? What behavioral characteristics do they have on the Internet? Figuring out the two issues, that makes sure the industry can do it through internet marketing? What should I do? The first use of the network's largest information portal-Baidu Search, a large number of competitors are doing bidding, And then further through Baidu keyword query tools to query the relevant business keyword search volume, then you not only determined confidence, but also frighten a big jump, "investment immigration", "immigration", "Go Abroad", "Australian immigration" and other words of the daily search volume in the good tens of thousands of. Then we can determine a basic idea, based on search engine (mainly Baidu) to do network marketing, first of all to build a website, and then seize the Baidu keyword ranking Forefront, so you can establish contact with the target customers.

Further analysis of the target customer network behavior, we can also draw a news portal is also an important information channel, and some of the investment in the migration industry vertical portal is also the target customer access to information channels.

At the same time, we have to analyze the investment in the immigration industry competitors. How did they do that? How did their network promotion work? What do they do? These, vegetable root Tan Network Marketing Organization in the previous article did a preliminary analysis, this industry everyone in the fight hundred bidding, network promotion relatively single, a few such as: O star's website core keywords natural ranking optimization is good, But a lot of long tail keyword is not very good use, and the content of the site is very deep value of immigrants, but the site planning is not good, web site messy, all aspects of the migration of foreign immigrants to balance the performance ... Of course, the actual analysis, will certainly require a large number of tabular data to do detailed comparison.

Third, insight into the enterprise itself, our core strengths in where? How to show it through the network? How to surpass the main competitor? Why do customers choose us?

When we analyze from the above three aspects, we can definitely draw a lot of conclusions, our network marketing specific ideas, methods, means are certainly corresponding out? Vegetable root Tan Network Marketing Organization has always believed that the traditional enterprises how to win the network? Everything from marketing analysis to review the diagnosis began.

Project planning

After the model and the train of thought determine, then we must carry on the project plan, transforms the network marketing idea into has the goal, has the direction, has the step, has the plan organization management control, has the division of labor, has the budget, has the personal belongings resources to equip the project overall plan plan, finally makes the Project Gantt Chart, the project task decomposition, progress control, Division of labor and other integrated performance.

For the investment of immigrant enterprises, vegetable root Tan recommended to promote network marketing to strategic Heights, and offline marketing to cooperate with each other, forming a business chain. Therefore, the project investment can be relatively large, the formation of professional network marketing team and the original professional immigration consultants to form complementary advantages. If the project all the details are implemented in place, one year through the network of customers to deal hundreds of single, no problem.

Vegetable Root Tan Network Marketing Organization has an article: Investment immigrant Group Network Marketing project operation all documentary. A detailed description of the vegetable root tam operation of an investment in the Network Marketing project, the whole process, which specifically describes how to plan a project.

Web site Strategy

From the previous project thinking analysis we can know that the investment in the migration Industry Network marketing will be around the site and Baidu to do. And the site is particularly important, because the site determines the customer experience, conversion rate and other core issues. If the website does not do well, that this industry's network marketing basically must again.

The site must be the company's core strengths highlighted, at the same time need to consider the visual performance, content value, network technology, SEO strategy and functional planning to build a comprehensive sales force, communication, credibility of the marketing-oriented web site.

Promotion Strategy

has already elaborated, this profession network promotion is based on the search engine and the industry website to do. Search engine must be Baidu, take the Baidu bid and SEO way to seize the target customers search the forefront of the keyword. It is necessary to note that SEO rankings will take some time to see the effect, so must insist, at the same time many core keywords competition is very intense, so need a lot of long tail keyword optimization to bring more accurate target traffic, and long tail keyword is a large number of information needs of the regular update to achieve. Therefore, the site internal information update and external link building needs to be synchronized.

At the same time, in the early days of site optimization, we can use Baidu related products, such as: Know, stick, encyclopedia, library and other tools, first of all outside the station information optimization to Baidu home.

In addition, is the industry website information release, press releases need to keep pace. Press release can also quickly grab Baidu home page location.

Team operations

All strategic planning must have a strong executive team to execute the landing, it makes sense. Investment immigration team formation, I personally think: the need for a network marketing director, two editors, a SEO outside the chain Commissioner, a network promotion, at least need a graphic artist, if possible with network marketing data analysis will be better. (Note: Online customer Service directly with the immigration consultant to deal with)

The team should first understand the knowledge of the investment in the immigration industry before they can start the relevant work. The team completes the plan at the beginning of the month, concludes the month, and forms management control. At the same time, team members need to make their own workflow, tabular, standardized. This completes a virtuous circle of planning, organizing, leading, and controlling ascension.

The original text is published in: Vegetable root Tan Network Marketing planning organization: http://www.cgt88.com, Vegetable root tan global Starting, welcome reprint, reprint please provide source. Thank you very much.