VIP Services in service Internet business model

Today, I am ready to go to Beijing to participate in the Eric Network party, I hope to be able to communicate with more Internet experts. Sitting in the VIP room, I am careful to observe the outside of the VIP room and the environment inside. The VIP represents VERY IMPORTANT person-the meaning of very important people. In fact, this era of VIP as long as the money can have a position, and the so-called VIP is to give you some more personalized services, more can use the facilities, but, that is, these "more" services, it attracts a group of VIP needs these services.

Think of today's numerous Internet service business models, such as the general consumer, the corporate web, and so on, many of these sites have overlooked this group of customers with special needs. I am personally very much in agreement with the famous American marketing expert Jay ABRAHAM Abraham's emphasis on the upsell concept of how to sell http://www.aliyun.com/zixun/aggregation/11258.html on existing customers. > Product services to them.

Think about how we can provide VIP services through the Internet. Meet the needs of customers, and give them a loyalty. I'm going to use ebay for an example to illustrate. EBAY knows that their important guests come from sellers who offer superior products and prices, to better serve the guests and to qualify them for a VIP. As ebay super sellers, we generally have the following special privileges.

1. In order to better contact the sellers, they have a number of levels of ebay Super Sellers service line. According to different sellers, provide different service line and more personalized service. The General people do not have this service, the average person can only through their website to ask questions and so on.

2. Special advertising Services-because the super sellers generally sell a lot of things, EBAY will provide a relative service charge discount.

3. Product after the sale of the guarantee, as long as the sale of products, EBAY will be relevant to the super sellers to ensure the security of payment.

4. Special status, EBAY will usually give some certificates, gifts and other things, so that the relevant super sellers are recognized. At the same time, the account will also highlight the status of the relevant super sellers.

5. To be successful with successful people, ebay offers an online and offline ebay Life Community activity that allows all super sellers to interact with each other. This makes it easier for all super sellers to get to know everyone, thus creating loyalty to the ebay platform.

6. Ebay has also encouraged the super sellers to participate in some charitable activities advocated by ebay.

So think about who the core users of your Internet project are, and then design a system VIP service that allows these users to build loyalty, which is a real internet business. Instead of focusing on new users or customers who are coming through online marketing seo.