Wang Jian: Talking about how to promote the website of enterprise

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website promotion by definition is to let more people know your website. With the development of the Internet, more and more small and medium-sized enterprises set up their own websites. But because of various reasons, the effect of website promotion is not very ideal. How to break through the difficult bottleneck of the enterprise website promotion? I will discuss this issue with you today.

Enterprises in the promotion of the site should be combined with their own situation, the site itself and the entire market planning, and develop a practical website to promote comprehensive solutions. For example, related data collection and statistics, Enterprise's own product and industry situation analysis, etc. To find accurate users, each visitor into a loyal customer. The specific promotion method is as follows several points.

One, do a good job of the company's own web site search engine optimization, so that the site's keywords have a good ranking. After the completion of the site to Baidu, Google, Yahoo and other well-known search engines to submit the site. and regularly log on to the directory site at home and abroad. These included often take some time.

Second, pay the cost search engine promotion. Enterprises in the purchase of the service, by registering a certain number of keywords, the promotion of information will be the first to appear in the corresponding search results of netizens. This will give the enterprise to take a lot of precision customers.

Third, the Forum promotion. Log on to the relevant theme website every day for a planned posting. Choose good material and combine enterprise products and then go to the relevant popular version of the posting publicity. Although very hard, but the effect is more obvious.

Iv. Blog Promotion. Do not overlook such promotions. Now many people in the purchase of products will be fully understand the product, compare the differences between products, looking for the most suitable for their products. Enterprises regularly set up their own blog, publishing their own product information. This can effectively "intercept" the user.

V. Use of Knowledge hall, question and answer system propaganda. Enterprises can through Yahoo Knowledge Hall, Baidu know, search and ask questions, Yahoo questions and so on the website to ask themselves, attract netizens attention, and then visit the website.

The use of chat tools to promote. The common practice is to add some related QQ groups every day and release some of their own product information.

Use mail to promote. E-Mail is one of the most effective ways to network license marketing. The enterprise regularly sends email to the website registrant, the mail should include the company's latest product information and promotional information. You can also invite users to evaluate their products.

Eight, good links. Regular and similar sites exchange links, improve the site's reverse link number and PR value. At the same time join the Friendship Link Alliance, improve the site's exposure rate.

Nine, soft text promotion. This kind of promotion effect is very good. Enterprises can stand on the user and industry perspective to write soft text, as far as possible to reprint a variety of Web sites.

Ten, offline promotion. Companies can publish online promotional activities and have a good relationship with local media and the government. This is more conducive to the establishment of their own brand.

In short, the Enterprise website promotion is a complex process. In the promotion process, should combine the flow statistic tool to carry on the tracking to the promotion effect, changes own promotion strategy in time.

Author: Wang Jian

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