Wang King Lecture notes: Website promotion of practical skills.

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

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The friend who had been training the lecture today, had a business trip, and I temporarily pulled over to replace.
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I started by talking about the practical aspects of promotion.
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I do not talk about theory, the theory of people may have read hundreds of articles of the
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You have seen all of the hundreds of promotional articles, why did you see that there is nothing? is because did not go to carry out, see flowers easy embroidery difficult, promotion is not to see flowers, but embroidery, and so you embroidered after, you feel and see the time is not the same.
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Promotion There is no shortcut to the implementation of more thinking, more action.
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This execution 2 words, I spent 3 years, still not comprehend thoroughly, still in comprehend. (What is execution, I do not comprehend.)
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Because this word was heard 3 years ago,
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Generalization, is a push process, practice   not talk about concepts.
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So many companies do planning, and write planning theory, if not a few years of solid promotion experience, write articles, are very vague
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and everyone to practice, Only animations, not operability. What is the realm of
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Promotion? No realm, to promote to 100 IP, with the promotion to 10,000 IP feeling is not the same,
to 10,000 IP, and 50,000 IP feel is still not the same (like my celive.com.cn, may never feel the mood of 5WIP)
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Someone to do 10,000 IP, think enough, do not promote,
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Someone to do 100,000 IP, also think enough, do not promote,
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But: Google, why do you recommend, advertise. Do Firefox promotion.
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Even Google, but also to promote, and we have to promote. (Yes, I feel the same)
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to talk about how to promote.
Figure King(470666) 14:05:35
At present, a lot of the promotion of webmaster, but also a little blindness, including myself, there are many stationmaster all this.
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What do you do to promote a website? Does
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Look at statistics? Just revise the statistics.
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So, for the purpose of the promotion, think clearly,
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Everyone spend 30 seconds thinking about
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Your site, What's the promotion? (some say to make money, catch target users, let more people know My Site)
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Do you want to make money, or for later, or for users
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Know your site, later? (some say it's still money and customers)
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You told us the Web site. We all know. Is this the promotion?

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OK, just discussed with you, the purpose of the promotion.
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In fact, the promotion of different sites are not the same. The means of promotion are also different.
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Then, we analyze:
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Where is your user population. Find out the 3 main sections of your user population.
20 territories under each plate. The phrase
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is not clear. I use Admin5 to Example
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admin5 webmaster crowd, where: plate 1  all webmaster Forum: Then pick 30 Webmaster Forum
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Plate 2, all of the affiliate IDC,CMS Company, then picks 30 Web sites that can collaborate on the

Plate three search engines, and then we do a lot of articles for search.
Figure Wang (470666) 14:12:20
Analyze your users where, do not analyze your users where not to cast a net, very tired, very no harvest
Figure Wang (470666) 14:14:31
To the promotion of QQ class:
Figure Wang (470666) 14:14:31
To the promotion of QQ class:
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1 mainly from search:
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2 How to come from the search, through SEO, all the QQ-related forums, bar.
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QQ type of website, more than 80% are from the search.
Figure Wang (470666) 14:16:43
Combined with the above several entertainment sites: I talk about the 2nd topic of entertainment website promotion.
Figure Wang (470666) 14:17:54
Entertainment website Promotion: (I also want to use these methods to promote my www.celive.com.cn)
Figure Wang (470666) 14:18:06
Forum Mass, picture video class skills, event marketing, such as the current CGX URL, Exchange Chain Group station method search engine
Figure Wang (470666) 14:18:16
There are mainly these categories:
Figure Wang (470666) 14:18:34
Forum Mass, is the artificial mass, does not mean the garbage mass of software
Figure Wang (470666) 14:19:13
I have the most profound impact of a mass is: he organized the 2007 most memorable 20 photos, very exquisite, very soft advertising.

Figure Wang (470666) 14:19:42
There are a lot of things like this: sort out the recommended 100 movies. With 20 of them being their own connection

Figure Wang (470666) 14:20:07
Organize 100 common Web sites for travelers, 10 hide their own and send them to 500 forums.

(All of these methods you are talking about are mass?) ）

Figure Wang (470666) 14:20:21
Yes. This very valuable post will be widely disseminated
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And in the dissemination of the same time, they are certainly the most beneficial but do not become obvious advertising,
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Hand。
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Lose weight, you can collect the star photo collection before and after the weight loss.
You can also get some recommended diet recipes.
Figure Wang (470666) 14:22:44
Of course, it's tricky to send these. This is why, I said at the beginning, it is easy to see flowers embroidery difficult, and so you practice, to grasp the skills and standards, it is easier

(like this 500-hair, your main role is to bring direct flow, or the main role in order to increase the chain?) ）

Figure Wang (470666) 14:23:24
is not a direct flow. Mass value in: 1 influence, your good stickers, you send 500, was 5,000 reprint.
2 The weight of the search.

Figure Wang (470666) 14:24:16
The same hair 500, may have been sealed 50 times,
And the other person sent 500, was reproduced 5,000 times,

A lofty two Kunlun,
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This is the difference between promotion.
Figure Wang (470666) 14:25:06
Picture Video class Tips
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This technique should be combined with 404来.
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For example, you get a nice video, especially with server conditions,
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Provide download, direct download address, last modified 404,
Figure Wang (470666) 14:27:19
Forever Xiao Lu (26715322) 14:27:01
Figure Wang, can simply say how to promote the small and medium-sized brand online mall?
Or give a point example URL.

This is the promotion of the industry website, wait a while
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before, I used to 404 of the method, one day to earn 20,000 IP, lasted one months
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Entertainment class site, There are also 3 large traffic sources
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site, such as the hao123 included, the internal page of the day have 120,000 IP,
There is a saying good, once the hao123 included, you can struggle for several years less.
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hao123,265,5566  9991 and many other web site sites, we still have to start a relationship, to squeeze inside
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Another, Is the Exchange chain
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Entertainment site, the third fastest source of traffic in search engines,
Entertainment sites, I suggest that we still have to rely on the group station, a person to do more than a few sites.
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Search, sometimes, the algorithm is not the same, there may be some sites, you inadvertently inserted Liu-shady
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and domain name, space costs, and not big. Group station methods suggest that you try.
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Because this is a lecture, not necessarily exhaustive, so many places, up to
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Now, talk about the 3rd, the promotion of industry-type web site
 
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Industry-class web site promotion has several points:
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1 ads, we may see ads, think are paying a lot.
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In fact, a lot of times, cheap advertising, or control of the proportion of advertising investment proceeds, is very lucrative thing.
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Examples of several, now GG, as if there are 1 cents in the investment. A lot of people rely on this, earning thousands of of a month W.
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(tips on how novice webmasters rely on Web sites to earn pennies)
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(49 sincere advice and case to grassroots webmaster)
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Look at this again,
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Actually these 2, that is, advertising.

The promotion of the

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Industry-class web site has just mentioned the need for some advertising.   Another example:
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Alimama, when it was just launched, they also sell ads at the bottom,
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Alimama, Spend millions of on the outside to buy ads, while selling ads, as long as dozens of. This is a chance, I have been given a package for 2 months.
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Industry website, another focus of the promotion method, is the soft text
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A lot of webmaster still hate soft text promotion, in fact, Soft wen, when you can not see he is a soft wen, is a very powerful promotion of weapons
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it168, and all the Internet it information aspects of the shopping guide, in fact, is a soft text. The value of the
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Soft text is not with the flow,
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outside the chain brand and display.
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For example, I now send a soft text out of the
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If in the article, a little admin5, mention these words, should not be seen as soft text
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Even, the higher, a lot of people, using something outside of the soft text,
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For example, he promotes a content that looks completely unrelated to him, but when you find that content, it goes to his website.
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For example, he wants to promote a Tianjin 2 handcart network
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He is in the soft wen, write about what the current auto market deals with, and finally mentions the
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currently   cnnic and Alimama soft, very strong, but also relevant to us, we all pay attention to
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For example, cnnic to promote Chinese domain names,
Figure Wang (470666) 14:47:22
He will be the momentum, a certain Chinese domain name was bought by who high,
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Make the same as true, in fact, many people concerned about the event itself, slowly shadowRang, and finally benefited to their website.
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You look at this:
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The reason behind the hot sale of small and medium Web sites

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It's me. To promote the website transaction write soft text

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Smooth and silent
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See this article did not, also was reproduced thousands of websites.
If each website, the audience 20 people, that is an article can be seen by tens of thousands of people.
Figure Wang (470666) 14:53:17
And this inside example,
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Now a lot of people put the example of soft article with their own site to do the first choice, this is very strong,
Figure Wang (470666) 14:53:37

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Like this, others want to modify, but also not modified,

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Then you combine your own website, in your own field platform, strengthen the promotion.
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In this way, I also mentioned that my first topic, we found that we can promote the 3 major plate, each plate under 20 sites
Figure Wang (470666) 14:55:06
The 3rd promotion site of the industry website is the activity
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Activities, interactions, 2.0 are almost the same concept, in the simplest terms, to enhance the user's previous activities, activities are not necessarily money.
Figure Wang (470666) 14:55:57
Local class sites, industry-class site rating, offline activities, incentive activities, are cutting machine.

Figure Wang (470666) 14:56:17
Specific site No, you're in your own field, definitely clearer than others
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Activities, we must pay attention to, save costs.
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With the platform, it is best to cooperate with the same kind of competitive website.
The tears of the Blue Devils (153356421) 14:57:56
How to promote the public service website.
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Public service sites, to seize some government units of public welfare activities. Media。
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We now also basically adhere to a small daily activities, every month have activities. Purpose, but also for the user. Also for the site, as long as the site, the interaction after the activity, the site will be popular and vitality.
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The website of the Commonweal class, see the promotion mode of Thanksgiving China
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Well, that's basically what we're talking about,
Promotion, theory, a saying, everybody will, know everything,
The difference is practice.

Remember the last 2 words. There is more future than thinking.

(Yes Ah graph said well, do is better than thinking there is a future, let us do it up lovely webmaster!) ）