Wang Yuzhang: Website promotion is not the first element of website operation

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The internet is a very low threshold industry, no matter what kind of education you have, as long as you are willing to learn, you can enter this line, you can find that many people in the industry are called masters are not highly educated, for example, Bubble Li want to only graduate from high school, the industry celebrities Jijun, but also only professional high school graduates. It can be said that as long as you are willing to learn, you can enter the industry, as long as you have a little talent, you can make a point in this industry.

Because of the low threshold of the industry, a lot of friends on the network to know a little bit into the industry, began to build their own stations, then began to promote the road. Low threshold formed the uneven quality of employment, a large part of the blind to do the station, blind promotion, eventually, although very hard, very tired, but the effect is not as ideal as they think.

In pushing a forum for "site Diagnostics" moderator this time, also found some problems, of which, the most common is the mentality of the station is too impetuous, before, but also in the major webmaster class site has seen some friends of the article, are in the emphasis on everyone to build the station must be stable mentality, the early planning is good, Building a station is a long-term process and so on a kind of discourse. But why said after a lot of people make this mistake, reason or because we are too impatient, impatient to read those articles, impatient to open their first website, impatient to promote, impatient to want to make money.

Push a forum, you can see many sites, just on the line two weeks, the content of the site is not perfect, some of the home page is not full, ran to diagnose, asked how to promote this site, how to do optimization, how to operate. In fact, for these stations, my answer is very simple, there is no way to say too much. Want to let these friends understand, website operation is a project, if you are not in do rubbish station, must take seriously, seriously to manage operation go, premise is operation, website development prophase Also in operation, not promotion. What is the operation, the operation is you to develop the source code (of course, now many people can use the online CMS), to beautify the page, to plan the channel, to edit the content, to form the development model of the Web site, so that the site on the right track, there is sufficient content, there is the highlight of your own pride in the inside, then you can talk up to promote, Frankly speaking, "operation is the prerequisite, promotion is the auxiliary". Just imagine, you do not have a perfect function, the interface is beautiful, the content of the station, how to promote to others, even if the promotion of that is temporary IP, no vitality of the IP, or even this is a reaction to the promotion.

How to make our promotion more effective? The answer is very simple, do a good job of the site's infrastructure, to find the site's highlight, that is, the core competitiveness of the site, to our users to convey what we want to let them know, of course, conveyed to them is what they want from our station. Only with these, we have to promote the basis of the site, so that when we do the promotion can play a better effect, so that the user conversion rate is higher.

In the forum, there are many good sites, they operate a station attentively, when the development to a certain stage, met the bottleneck, so, and we communicate, it is true that everyone said the more happy, the more said the more can produce new promotion methods, produce good operation ideas, of course, we have become very good friends.

So finally, I want to say a few words, do stand as a person, not too impetuous, calm down to think hard, the site as a career to do, do a good job in the early stage of operation, do the basic construction, form their own competitiveness, even if you do not deliberately promote, but also to form a good word-of-mouth effect, promotion can let you even more.

This article by Wang Yuzhang website Promotion Blog Starting http://www.7yuezhang.com, copyright article, reprint please keep.