Wang Zhun: The most effective network promotion method of enterprise website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The most effective network promotion channels for corporate websites are:

1, SEO (Search engine Optimization)

2, search engine pay promotion

3, Alibaba and other business-to-business trading platform to promote

4, the use of the day to help launch engine business opportunities, Business Express and other information dissemination software

5, relevant forums, blogs, bar, question and answer platform on the promotion

First, search engine optimization:

Search Engine Optimization is a multiple-page product standing in the beginning can be accessed after the first step needs to do, SEO is free to get the best way traffic.

How to do SEO? Simply saying is three steps:

1, choose Good keywords, and do a good job of the layout of the page keywords.

2, the daily updated content, preferably original or false original, the same can be reproduced, but must not plagiarism.

3, do links, have planned to do friendship links, and then to find ways to do a large number of outside the chain, but also appropriate in the article page to do inside the chain.

Second, search engine pay promotion:

Search engine pay promotion includes, at present mainly, Baidu bid promotion (now has renamed to Baidu Promotion), Google AdWords, Sogou promotion, search and promotion, Youdao promotion, Bing promotion.

At present, the biggest competition in the market is Baidu bidding and Google AdWords, but Google AdWords is more suitable for foreign trade stations. In addition Sogou promotion, search and promotion, Youdao promotion, Bing promotion, etc. also began to slowly more enterprises in its platform to do promotion.

The characteristics of this PPC model is that, according to Pay-per-click, each click below, and then you get traffic at the same time, you have to pay the corresponding costs. This advertising model is not worried about no flow, because the flow of search engines is huge.

If the keyword settings, optimization, etc., can also guarantee the effect of the click on the enterprise website to improve the conversion rate is the most effective.

Third, Alibaba and other trade platform promotion

Every person doing network marketing should know the role of such a business-to-business platform like Alibaba. This kind of comprehensive business-to-business platform domestic famous have: Alibaba, Hui Cong, business treasure. And more time Enterprise website can go to vertical business-to-business platform to do promotion.

This kind of promotion has the free, also has the payment, for example Alibaba's payment promotion is buys the integrity to pass the member. With the integrity of the member, you release the information on the top of the function, of course, more good faith through the advantage of your purchase of the good faith, Alibaba customers can be very clear to you to explain.

But there is a point worth reminding is that you become Alibaba's integrity through membership, does not mean that everything is OK, there will be inquiries, there are orders.

I have a friend to do vegetable wholesale business, last year bought Alibaba's integrity Pass, on a phone, a customer door, but no orders, why? Because he only in the registration time, released a message, and then began to wait!

Four, the use of the day to help business opportunities release engine information release software promotion

Similar to the China Opportunity Publishing engine Such information release software There are also business express lights, this kind of software is a good thing, in the software to publish a message, you can in Alibaba, Hui Cong, CICC online, and so on at home and abroad thousands of of Business-to-business website platform to see you send information.

This kind of product said that ordinary is a mass software, but it is not only a software so simple, for corporate websites, in the Internet mass information is easily submerged in the ocean of the Internet, how to spread your information more network, such software is indispensable.

This kind of software more function and effect can ask their customer service.

It is noteworthy that, in the possession of such mass software, if it is simply a hasty completion of product information release, it is all right, it is wrong. Like Baidu bidding keyword creative description, the text before the release is to be pondered, it is necessary to use marketing perspective to describe. This, marketers need to pay attention!

Five, relevant forums, blogs, bar, question and answer platform on the promotion

This kind of platform's promotion mostly is based on the free, the concrete method does not say more, the net has many tutorials, here I also specially has compiled oneself to have written in this aspect the promotion experience technique article:

How to use QQ to promote your website?

How to use Tianya questions to promote your website?

How to use SNS to promote website

How to do a good job Baidu bid to promote the site

How to promote the soft text

Author information: Wang Zhun, Wuhan Network promotion Wang Zhun's blog (www.wangzhunzhi.com) original address: http://www.wangzhunzhi.com/post/wangluotuiguang.html (reprint please keep)