Want to improve the page conversion rate? Try these 16 UI tips

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Excellent user interface

(user Interface,ui) allows users to use the same, thereby increasing the conversion rate (conversion rate), in other words, a good UI in the use and sales of the formation of a mutually beneficial. UI designer Jakub Linowski list 16 tips for improving the UI

1, and the list continues to accumulate, and interested readers can subscribe to his newsletter and get the latest UI tips at any time.

Single column style better than multiple columns

One-column style gives you more control over your content, coherent from top to bottom, guide readers with stories, and ultimately lure them to "take action" (call to action, called CTA, meaning download or consumption), while multiple hurdles can lead to distracting readers.

Do not sell the product

"Slightly Hui" to the user, the intent of the sale do not design too clearly. Small discount or gift, will bring great help to the future sale.

Uniform similar functionality to avoid fragmented UI

Browsing the site, we often see a variety of elements or features, but their functions identical, and similar options too much, only to improve the user at a loss. If you find yourself in a different type of site that repeats the same functionality, consider redesigning the UI to incorporate similar functionality. For example, the "customer service (customer service)", "contact us (Contact us)" is actually the same meaning, should keep an option.

User witness or submit sales evidence

"Social identity" (social proof) is a very good strategy to stimulate the conversion rate, how much you have to brag after all, please use the witness or digital evidence is effective.

The main purpose is to repeat, don't mention it once.

Want the user to click on the link or button (such as purchase or download), do not only appear once, you can consider the top and bottom of a single column of pages, or on multiple pages rendered.

Clearly distinguish three functional (clickable, clickable, text-only) elements

Clickable elements (links, buttons), clicked elements, text-only three should be clearly separated by color, depth or contrast, allowing users to browse the site unimpeded. For example, the left picture, the blue font is the link, the black font is the user clicks the option, or is the user is browsing the page.

Highlight Recommended Solutions

If the service has a variety of options, please highlight the most recommended scenarios, such as the left image of the "product x special Amplification, Y, Z narrowing.

Goodwill Reminder vs. Abrupt confirmation

If the user changes an option, it's good to use a line of text to remind them to "undo", without the hassle of designing a "reconfirm" pop-up window. Because most of the time the user's movements are conscious, the latter is too abrupt and may cause the user to feel corrected and be offended.

Articulate the target audience

Describe a customer group that is suitable to use your service or product to connect to more people with similar qualities and to make them feel unique.

Be sure to avoid indecision

Tone should be direct and affirmative, indecision is taboo, if the message appears "perhaps", "interesting?", "Want to?" There may be room for improvement in showing confidence and emphasizing authority.

Using a strong contrast

CTA should be different. The CTA is separated from other page elements by using tones, depth, and complementary colors.

The birth place of the product

Explain where you, your products or services come from, as in the Self-introduction general, giving humanity a cordial feeling, and stressed that the origin may also bring quality assurance effect.

The simpler the form problem, the better.

The registration form is too miscellaneous, users tend to be impatient and give up halfway, the problem as little as possible and streamlined.

Don't hide the options.

The Pull-down menu doesn't take up space, but it makes the options more difficult to detect. The problem with the Pull-down menu is predictability or the time that everyone is familiar with (such as date of birth) or geographic location, and important issues related to the product or service, preferably tied to the obvious location of the page.

Consistent and smooth pages

Do not let the user produce a "finished page" without actually seeing the bottom of the illusion. Create a visual style or rhythm, so that users can successfully browse through the entire page, will not waste hard work.

Don't scatter the focus.

If the sole purpose of your Web page is to "take action" when the user rolls to the bottom, any links in the middle can cause them to be distracted or even take them away from your site, so you must carefully arrange the number and location of the links.

Source: Jakub Linowski

Source: Inside