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Many people say that the promotion of online shop is more difficult than the site promotion, because the shop is not friendly to search engines, not suitable for the use of SEO promotion, and many sites, forums and QQ groups and so on and dislike Taobao shop links appear, which also brought great difficulty to promote. Shop promotion can not take the usual way to promote the site to set the content of the shop to the majority of the characteristics of pictures, the following is said to use pictures to promote the shop method.
The use of blog albums
Search engine Image Search use is also more, in the search results, the first page will usually have "keyword + picture search results" This result, whether Baidu Google or search Sogou is so. I observed a period of time, a lot of keywords Baidu image search results, a large part of the results from the Baidu space and NetEase Sina and other blog albums, of which the largest number of Baidu space, which gives us the use of pictures to promote shop provides a great convenience. Whether to do a website or shop to promote the belief that they have a number of high weight of the blog bar, if the number of visits has been relatively high that is better. 1, upload pictures, this is completely no technical content, as far as possible to choose a good time or location, the general album can be bulk uploaded. 2, album name, album name using the product you sell the keyword, this name will appear in the title of the picture page, will also be as a search engine to judge the content of the important basis of the picture. 3, picture description, this description is not alt, just the picture below a paragraph of text, picture description is also the search engine to judge this image important basis, suggested this description use long tail keyword. I observe Baidu judge picture is not only rely on the picture alt, there is a large extent to see the title of the page, album name and picture description is important because title= "album name + picture description + blog name." 4, Image watermark, add watermark can certainly play the protection of copyright and direct promotion of the purpose, here is not much to say, we understand. 5, the picture comment, the comment may use this blog account directly to write, does some picture explanation and the detailed description (because gives the picture description to be used as the setting keyword). You can also use other accounts to comment on this picture, to play the purpose of instigation.
Second, the blog map
Baidu is more friendly to the album, Google is more friendly to the content of the article, the basis of judgment more inclined to ALT, I believe that the vast number of friends in the shop to promote the use of blog shop Bar, Bowen map not only more attract readers, bring more repeat customers, and can directly let search engine search. This image has an ALT attribute, but this alt is not editable, the default is the blog title, so it is very important to incorporate the keyword in the title, the text near the picture is also very important, also be for example to judge the basis. It should be noted that the upload picture when the system will always prompt whether to save to the album, the proposed choice is, of course, this should be more step-by-step editing the picture description of the operation, above also said the blog album to Baidu more friendly.
Iii. Space Photo Albums
Personal space, such as QQ space, 51 of people, SNS community (this is not to classify these to blog), although the search engine is not friendly, but the number of users is large, and usually use real data more, so more trusted. A large part of the visitors are friends of their own acquaintance, or good friends of friends, which means that they have direct or indirect relationships. The chances of these visitors browsing the space are quite high, and all you have to do is impress them with your pictures. Also can use other account small hype, can also call other friends to help give praise, so that the trust of people is very high.
Iv. Picture Mass
What I am talking about is not to send the mass by myself, but to pass the picture and turn it into a valuable spread. We often find a lot of funny pictures in the group chat, these pictures will spread like a virus, if your product picture can also bring the flow is unimaginable big. This is also a cliché topic, the key is to test whether we can ingenuity.
Participation in photo exhibitions
Own a small picture exhibition difficulty is not very large, a few exhibition boards or display racks to the people flow is relatively big place, about a few people competed together on the line. To show that the product you are selling is part of the work and to spread it out to show more. Not only the site to the content of the king, do a photo exhibition also pay attention to content, so as to more attractive. For example, you sell bags, you can ask a few friends to do models, of course, the more handsome men the better, the more beautiful women, so as to attract more attention. Of course, these words "This photo exhibition is sponsored by So-and-so", "this exhibition package by So-and-so provided" and so on, not only not less, but also to highlight, to absolutely highlight this, let people remember this brand. This article by the Amoy Sky www.taokesky.com Original, the original link: http://www.taokesky.com/Article/Show.asp?ID=1185. Reprint please keep the link