Web Game Marketing Mode

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Online games and web games online marketing The most important way is nothing more than media promotion, and the media to promote the introduction of user input is nothing more than three kinds of models. That is, CPM, CPA, CPS, Comparison of the three models of the evolution process.

CPM: Calculate pay by thousand-person browsing

CPA: Successful payment of commission by registration

CPS: According to marketing effect refers to sales to pay

CPM early game manufacturers in the media to promote users of the basic use of this way, the game industry and the network advertising industry early development of business model is not perfect, all adopt this way. Due to the inaccurate positioning of target users, the use of promotional funds by manufacturers is huge. Because of the lack of business choice, but also passively choose to accept, promote the effect of characteristics: not responsible for efficiency and effectiveness.

CPA in the CPS and CPM mode to further promote the business model, to promote efficiency began to be responsible for the early CPA to click on the amount of registered users to specify the number of orders to calculate the amount of a single user commission how much billing. From the early days of business cheating registered users to gradually convert the Commission to the effective user registration pay Commission, both users to register a game after the activation of the account, the establishment of roles, game characters reached a certain level, such as game characters 10 for effective registered users to pay commission. Such as: Play the Alliance Web page chess game Joint operation platform of the promotion system, successfully recommended a webmaster access to the game, you can get the equivalent of 5 Yuan of Dragon coupons. Promotion effect characteristic: start to be responsible for the promotion effect.

CPS is further developed in CPM mode for individual users and gamers. Business Representative case--the promoter system and the extension systems, to help new players grow into active players, according to the novice players to achieve different levels for the Promoter commission payments. This business model in the network advertising business model for the entity product marketing, such as: where the customer prudential products, excellent network, Dangdang and other sales-sharing methods. Promotion effect characteristic: is responsible for the actual performance result.

Conclusion】

At present, many web game manufacturers in the promotion of user stage most of the use of the CPA model for marketing, a single registered user price 2--4 yuan floating between the game to play the Alliance Web card games Joint operating platform is given 5 yuan. Compared with the previous CPM and CPS way comparison, the general quality products are selected CPA, reduce the need to repeat the payment to the promotion of high sales share. The effect of CPM is to pay high cost and high efficiency.

Low-earning products due to lack of profitability, the use of mobile funds limited. Comparatively speaking, the use of CPM and CPA model are limited by their own conditions. Therefore, the CPS model has become a preferred business model for such vendors, unlike traditional entity product sales. The consumption of web game users needs to be cultivated for a period of time, which is less effective and more slow than the real products. Because the promoter to oneself user quality and user characteristic and webpage game product target user throat degree is different, therefore, dares to take the CPS mode promotion way the promotion business few.

Is the CPA business model acceptable to everyone?

For example CPA a registered user fee is 2 yuan, then a registered user's consumption contribution if in 2 yuan below on the use of CPA methods to promote. Well, obviously it's going to be a loss. Registered users per capita contribution to consumption more than 2 yuan, to achieve this index has a number of factors constraints.

1. Product quality

2. Profitability design during product development

3, excellent Product manager mode of operation

4. Competitive factors of similar products

Manufacturers in the market expansion, according to their own characteristics, accurate calculation of input and output than to carry out the appropriate capacity of the business to choose, targeted to carry out market business development is more scientific and scientific calculation of the way must be better than the forehead and rely on experience to make decisions.

By the Play Alliance Forum (HTTP://WWW.WANLIANMENG.COM/BBS) feeds reprint needs to indicate the source.