Web site product user Experience the worst 15 kinds

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1, very long page load time

If the page loads longer than 30 seconds, it's hard to have users like your site. Of course, 30 seconds is more exaggerated, and now the General Electric website, are required to be loaded within 3 seconds. The requirements of the mobile end is higher, the general requirements of the load without waiting interval, that is, the millisecond load speed, it is relatively slow, there are transitional loading tips.

2, unlimited use of flash and pictures

Undeniably, the appropriate use of some pictures and flash, can increase the vividness of the site, increase visual impact. But unlimited use of flash and pictures, will cause a large page file, occupy the browser's CPU resources, and is not conducive to page updates and search engine to crawl the site. The mobile end should be fine at present, the current design specifications are not said to use Flash, and the mobile end of the use of the picture size is generally limited.

3, the page layout is too long

Generally very few viewers are interested in looking at the bottom of the page content, do not take their own examples, 90% of users, open a page, only to browse the first screen of content, think that see all, and will not scroll down. On the homepage of a website, can see the third screen content person only below 10%, an too long page is very easy to cause the visitor's visual fatigue, moreover most visitors most likely has already been attracted by the first two screen content to other pages.

4. Unfriendly navigation

Unfriendly navigation is the most impact of user operations, can not make it easy for users to find their own thinking of the content. Users come to a page do not know how to return to the previous page, do not know the current page is under which column. This is very likely that the user will not come back once, this is now more emphasis on information architecture design reasons, navigation design is a part of the information architecture. The PC side is fine, the mobile end of the product without good navigation design, it is the experience of disaster. Users have to look for content every time they reopen the app, and it's hard for users to retain it.

5, expired information

For a long time not updated information, it is easy to make viewers feel disgusted, but also in the heart will be the product of your brand image greatly discounted. Imagine that you are using a certain product, when you finally see the content of interest, the results point in the discovery has expired, what is the feeling? will feel that this product is in the game, outdated news, expired promotional information, activity information are fatal.

6, dead connection or connection error

This is not said, than the expiration of the above is also serious, this is the most basic error, but a number of products on the page will still have such a mistake, including Sina such a large site. This is why 404 pages can do so many articles and go the other way.

7. Isolated pages.

Users do not know what method to return to the home page, a bit similar to the navigation design flaws, this situation often occurs in the information Tip page or the results page of the content survey.

8, the page does not have the visual difference

page does not have visual differences, the page design is "flat" lack of "level sense", the lack of visual impact and bright spots, or the visual impact is not prominent in the site is not the main content, this is not experienced designers design products are the most easily made mistakes. How much do you think he'll remember when you put a whole bunch of information in front of the viewer? Page design to attract and guide visitors to see what you want to promote the content or products. Of course, the design of the Web page "level sense" is not simple to use some high purity color to achieve, according to the page environment and surrounding elements of comprehensive consideration. It's like drawing a white dot on a blackboard. It's obvious, but a white spot on a whiteboard doesn't make sense.

9, the link does not have the standard manifestation form

Now a lot of people just on the internet to think that there is a line with the text is the link, the site should have a unified standard of link expression, and there is no link between the text. Make it easy for the viewer to identify the text with the link. The difference on the mobile end is that all the linked text is made into buttons or areas.

10, excessive use of new technologies

The so-called new technology, is only a few people have mastered the technique, although it is possible that its visual effect is very good, powerful, but too much of the use of new technology, means that you are ready to discard most of the users, that will bring the majority of users learning costs. New technology can wait for universal cognition before starting to use, sometimes also can consider the target crowd, see whether it is to accept new things faster.

11. Lack of interactive content

Lack of interactive content, lack of user involvement. Cannot let the user express the emotion and the thought, is doomed this product is only a stand-alone product. Now the most basic, have to provide a "feedback" entry, so that the product's loyal users to express their views, so as to collect this part of the feedback to improve the product. Moreover has the interaction the incision, also can let the user feel the product is more open.

12, the complex domain name and the page naming method

The complex domain name and the name of the page are not conducive to the search engine to pick up the page, and also not conducive to the memory of the viewer. Almost 100% of the people who enter the Web site will use IE cache cookies, directories and files are too complex, in the IE cache very close to the place, of course, the chance of a second visit is much smaller. Don't say anything with favorites, do you think more than half of them will use favorites? And it's not easy to find a Web site in a Favorites folder.

13, the use of the IFRAME framework

It is not recommended to use the IFRAME framework, not why, because the search referral does not like. Even Google's advertising program is separate for framed code. This is actually completely PC-side requirements, the mobile end is fine, but the mobile end of the search should also not like the framework. Most of the time we use frames to achieve the purpose of a simplified operation that needs to be weighed and used.

14, malicious plug-ins, malicious pop-up windows

Plug-in should now be 360 ah, all kinds of interception sweep almost. Mainly advertising, put some advertising is understandable, but the pop-up is disgusting people. General advertising can be ignored, pop-up ads have to operate close, sometimes wrong, and will come out more pop-up windows, it is called a cup.

15, the page does not use too much "_blank"

Too many pop-up windows, which can take up a lot of computer resources, affect the browsing speed of the browser, this is from a purely technical point of view, from product strategy considerations, or should be designed according to the strategy, but here to note that, do not for a PV KPI index to open the page into a new window open, Sometimes it affects the operation experience.

Basically these and the PC side of the product experience is relatively large, mobile end will be less. Now although the mobile end is the main battlefield, but the dead camel than horse, PC end is very user-base, or to consider the PC side of the product experience, after all, the PC end can also provide a good complement to the mobile end.