Web site rebuilding how to protect already ranked

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The purpose of website reconstruction is to get better performance. Therefore, the first thing to do is to use SEO to think about what the new site in the new form, the new site in the construction process, to consider the original site to maintain the rankings, especially some important keyword rankings. Search engines are very sensitive to the update of the site, small changes, and some even like to the Web to the village, dress up, will cause a great change in the rankings.

Web site reconstruction, there are no more than two purposes. First, in order to make the website more attractive to visitors ' senses, make the website more convenient for visitors to use. Second, enhance the site in the search engine rankings. In both of these, we need to aim for the second purpose and to achieve the first goal on this basis. This is because, there is no search rankings, there will not be a lot of visitors, no good site, no one appreciates. This is the most important principle that I emphasize when I give a lot of website design guidance.

So how do we avoid rebuilding the site without losing the existing rankings and building a site for rebuilding?

First: First determine which old pages in the search engine to get a good ranking.

These pages rank well, and their names and content are rarely changed or extended in the new site.

Second: Try not to change the original site structure and the name of the Web page.

Of course, if the original structure and content is not suitable for search engines, it is necessary to change the first time. To retain the original structure of the search engine adaptation, even if the form and content of the Web page has been changed, the search engine can still follow the "original Road" to find a Web page, quickly re-indexed and replace the original memory. This transition process is the shortest and most unobstructed.

Third: In the new site after the publication of a period of time, continue to retain the old site structure and content, do not immediately delete.

In the original old site, set up a suitable link to the new Web page, to guide the search engine to new places. If the original site has been discarded, it is necessary to create a 404 page immediately to avoid the search engine to meet a vacuum. Important pages, if you have to discard them because of the design needs, use 301 to permanently turn to the new page.

Four: The best way to do this is to use Google's XML sitemap to tell Google your site is updated.

This will "remind" Google that my site has changed, shortening the transition period.

Five: You need to know that when you add a lot of content to your new site, or change the structure of the site very violently, the search engine may take more time to observe and analyze your site.

The search engine needs to evaluate the relevance of your content to the old content, the link between links, and how much new content contributes to the site's theme.

Sixth: The last option is to consider the use of bidding rankings to compensate for the loss of flow during the transition period.

Your budget is best able to help you maintain two months of advertising. Don't compete with words about your brand and company name, as these words are easiest to regain rank in your new site.

The above can be said to be a site reconstruction of all the points of attention, I hope everyone in the production site as far as possible to avoid some mistakes. It takes time and patience to make a good website. Hope to communicate with like-minded friends a lot, my qq:398153158 email: liuhuichao@yahoo.cn