Webmaster do SEO optimization need to pay attention to a few details

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A webmaster in the site to do SEO optimization, it will inevitably hit the keyword rankings do not go, Baidu GG not included in all kinds of problems, then we may need to optimize from their own means to find reasons, the following we summed up a number of easy to affect the site rankings, the search included several reasons:

1. The choice of keywords is not reasonable

We all know, choose a reasonable key, then the site is half successful, then how do we choose the right keywords, of course, the best tool is to use Baidu and Google bidding keyword tools to choose, and then in accordance with the index reference to determine the keyword, for example, in Baidu, We can query the index of each keyword by index.baidu.com, it should be noted that we try to select those in a year of the graph is smooth, then do not select those who are sudden, those who are most likely to be malicious brush the keyword, such as the following image of webmaster Tools is a good can be dug keywords.

2. Selected the wrong way to jump the page

In the choice of the way to jump the Web page, please use 301 jump, absolutely do not use JS jump or 302 jump, spiders are impossible to identify your JS jump, but it is easy to think that you are a cheating site, may be a site destroyed.

3. Excessive increase in the chain of rubbish

Do SEO optimization of the people know that the chain is a search for an important indicator, but if you are a batch of the release of the link outside the chain, perhaps in the short term your ranking will rise, but in the long term, your station will definitely be k off. So we only need to release some outside the chain every day, long-term implementation is the success and the key, haste makes waste.

4. Do not use JS navigation or flash navigation menu

We all know that search is not crawling JS code and Flash code, then navigation as one of the most important site links search can not find, will be a very large loss, no navigation site, search may be judged as a garbage station, all of us to avoid using JS and flash to do the navigation, Instead, use HTML and CSS to design our navigation bar.

5. Excessive acquisition and duplication of the same article

We all know that search is most important to the original, an original article may be more than you reprint 100 of the weight of the article is also high, if your article all for collection or copy over, I believe the search on your site will be quite low goodwill, suggest how a title in the search engine can find more than 20 articles of the same article, You do not have to reprint, basically meaningless, we have to know, search for your friendliness is more important than you.

6. Be sure to use Robots.txt correctly

about how to write the correct robots.txt, suggest you use Google Webmaster tools to write, this is the most standard, a wrong syntax may lead to search engine block your site.

Of course, for a site optimization there are all aspects of the details need to pay attention, but we must be the most basic to do, to have a good ranking. Hope this article to webmaster can help. Original articles, reproduced please indicate from the Webmaster College (www.pigzz.com)