Webmaster must use two SEO tools

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We are in the process of doing SEO will be exposed to a variety of tools, there are good and bad, of course, I said SEO tools here is not to let you quickly ranked or quickly increase the chain and so on cheating tools, but two is a good tool for the site, one can increase the basic experience of the site, And another can help you constantly adjust the site to make the rankings more stable, we in the process of optimization, more to pay attention to some big head, outside the chain, content sources and so on, 8630.html "> Sometimes overlooked a lot of Web site basic experience of the details of things, in fact, these things for the ranking also has a very important role , I will introduce these two tools to webmaster, so that you can make the details of your website better.

Google Pagespeed

Google Pagespeed is an internal use of Google to evaluate the performance of the Web page plug-ins, he can be in the Firefox browser and Google browser to run. (Run the interface as shown)

1. Optimize the image of the website itself

Because our webmaster may not be professional web art or the company has no professional art, we give the website to do the picture, including the wheel exhibition chart, the product chart and so on, did not do the optimization processing, may have the direct influence our website opening speed, such to the user and to the search engine are very unfriendly, And Google Pagespeed Plug-ins can help us achieve the maximum lossless image compression, and provide compressed pictures, is our site on the image to do the optimal processing (as shown)

Google Pagespeed provide lossless compression of the picture, we directly click on the link can download pictures, after downloading we directly upload to space or server coverage can be.

2. Optimize JS and website CSS

Our site will be more or less some JS plug-ins, we all know that too many JS Plug-ins or JS too large not only affect the opening speed of the site and the search engine is also quite unfriendly, the same as our CSS file is the same, our CSS files do not do the most optimized merge processing, the site is also harmful, We can go through Google pagespeed

The diagnostics he gave us should compress the JS file and should merge the CSS file. (pictured)

Google Pagespeed to provide the compression of JS files

Of course JS compression and CSS Merge these may require professional program personnel to complete.

Second, Baidu statistical tools

What we have to do with the website is the statistical tool, now the main statistical tool is CNZZ and Baidu statistics, CNZZ before I used, but I still think that Baidu statistical tools for webmaster data analysis to better use, here for the Baidu statistical tool just say a little, is its page click Map function, I think it's very practical. (pictured)

Red, yellow, green, different colors represent the click of the heat, the red highest in descending order, but also gives the source, clicks and focus data

The page hits the map to truly reflect where the user visited your site over a period of time. How much time we have visited and so on, these real data are very valuable to us, it can let us know whether the content of our website is the user's need or not like, At the same time can help us in the optimization of the site fine-tuning work.

As shown on the map of the site navigation click Map, a lot of webmaster to site navigation How to put very distressed, even whimsical himself put up on the no matter, of course, when we do the new station, we need to analyze the industry users, analyze their logical needs, so as to develop the navigation and order of our website, But the navigation is not finished after the good, when our site has traffic, we want to start analysis of our click Map, to see whether we have placed before the navigation is the user needs, according to the navigation of the proportion of clicks, the user relative click relatively high placed in the front, This constantly adjusted navigation is what users need most.

Not only is the navigation home page content layout is the same reason, the website to the medium-term has the flow we will be based on our page click Map to constantly adjust our navigation, content and layout, so that our site to better meet users, so as to better retain users, further improve our flow.

In our focus on the optimization of the general direction at the same time, we have to do a good job of our website details, sometimes may not be the details of the good will directly affect our website, in the same industry so many site competition, the details of our site better than others we will get the corresponding advantages.

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