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Since the emergence of micro-credit public platform, micro-letter from the media has been red over the north and south, this and mobile end of the blank market, and convenient human service platform has relations, and people's psychological needs are also related. However, the same platform, why some people are enough to use since the media to become the focus of the public, some people are always just others "fans." How does this relate to creating a successful micro-media problem? This should be two reasons, there are micro-platform reasons, the need for innovative research and development, and constantly introduce some new experience new features, to create a more humane media platform, with user personal reasons, to create a successful micro-letter from the media, From the media people should grasp the success of the five elements.
First, grasp the freshness of reading. The effective use of micro-credit public platform This media window, which itself to some extent than this microblogging, mobile version of the coverage to be more free. The first thing to do is to seize the user to read the freshness, a look will be able to attract the eye of the kind, fresh feeling of the form of a lot of content and the title to be novel. The second is that they are good at the content, pictures or text, or appropriate exaggeration is also possible, the best direct and accurate positioning of the attention of the crowd, naturally caught the user's attention. In the end, our content has to stand, and it can make people interested in reading, especially to reach a degree of empathy.
Second, the sensitivity of the content. While not violating any laws and regulations, we appropriately add some sensitive issues, recent events, general concerns, put forward some new ideas, it is best to predict the future, but also now aftertaste the past, the sensitivity of the problem at some time to affect the attention of the media. A sense of sensitivity is more of a manifestation of personal consciousness, sometimes the problem occurs around you, you can not realize that you may be wasted, missed the best time to publish. Since the content of the media can be said to be all aspects, to do a good job of the sensitivity of the content of the need to spend a certain amount of kung fu. This determines what to do with the media platform, the areas to be addressed and the positioning problem.
Third, provide valuable ideas. After a good freshness and sensitivity, it is best to achieve the value of sublimation, we must resist and out of that kind of vulgar taste. If the media from the platform involved in a wide range, stand very high, look at the far point, slowly express the content of some flavor, provide a lot of values, will retain the crowd, will get more people to pay attention to. This sense of identity is not just a novelty, many are in the value aspect, must avoid the emptiness and the impractical content, we provide the thing to have certain feasibility, everybody after reading feels is such the matter, can help them to solve the problem, plays the role which the reference, this is we from the media platform value manifests.
IV. promotion of publicity should be appropriate. Since the media to do something very good, small scope has a certain effect, this time perhaps the development of space is becoming smaller, then how to do? Need to artificially help, with more other platforms to promote, of course, also need to combine our content targeted promotion, the more urgent attack, the more counterproductive. This kind of auxiliary promotion all is tightly around our content to carry on, own thing must have the quality, must satisfy above three aspects factor. To use the advantages of other platforms for micro-letter from the media to promote publicity, but this effect of good or bad, the extent of the impact of the size, or to see you promote the way and the content of the media itself.
Five, adhere to do Qinnengbuzhuo. In doing anything, we have to persevere to work towards our planning. Micro-credit public platform its advantages should not be stressed, but laziness is human nature, even if the micro-letter from the media platform is good, you do not do, everything is in vain. Many people do bad reasons feel too difficult, but do not know oneself is a temporary rise, or occasional attention, can not calm down, such a mentality itself determines its failure. Do a good from the media, this requires that we must persevere, no talent no relationship, the beginning of the bad no relationship, we can go groping, slowly growing, relying on individual diligence to make up for these deficiencies, this is to do well from the media people's key. The combination of superior resources and individual diligence will surely produce sparks, which will inevitably bring about corresponding value. Article link: Propaganda language Daquan www.guanggaoci.cn, reproduced please indicate the author's original source, thank you.