Webmaster should pay attention to the combination of renewal and promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website operation and maintenance, nothing more than doing a good job in two aspects: Update and promotion. But implementation is far from easy to say. Many enterprises in the site when the selectmen, the site is done after the whole thing, responsible for the site management Department no one understand the basic maintenance knowledge.

But with the continuous deepening of the network application, Network marketing knowledge is becoming popular, more and more people realize that a one or two years has not updated the site, as well as a beautifully done but not many people know the site, is completely wasting resources. "Information" is not a one-time investment to build a website so simple, more important work is the site after the completion of the long-term update and promotion process. Site maintenance involves resources and cost issues, but as long as the use of time, most of the SME site maintenance needs of resources and costs will not be too high.

First talk about website updates. Enterprise website is mainly to update the product and description text. The general SME website does not have the background content management system, the webpage updates needs to know to do the webpage the personnel, but the enterprise mostly does not have this kind of talented person. For this problem, a solution is to do the Web site with the network company to sign the contract when the relevant web page update service provisions, do not because the contract ignored this problem, wait until the need to update the network company is very passive. Another flexible solution is that the company trains a person who edits a Web page, learns to use HTML editing programs such as FrontPage, Dreamweaver, and so on. If a person can learn to use Word, you should be able to learn to edit Web pages, ftp upload files. Can let the website to do the network company training, combine to buy a book self-study, not difficult, the learner can master a knowledge more, also will not resist. Therefore, this method can also be used.

Relative to website update, website promotion is much more complicated and arduous. From the exchange of links, login search engine, information published to the mailing list maintenance, and so on, all aspects of professional knowledge, is not easy to learn some such as Web page production methods can be solved, but this part is important, therefore, for the SME website promotion has the following suggestions: Key project outsourcing, Other promotion work own internal commitment.

Key projects mainly refers to the search engine promotion, network advertising. Domestic search engines and network advertising business to carry out the agency system, can be found on the site of their authorized agents in various regions, sometimes, through the agent's price than the media site their own foreign quotes are low. But if the company does not have this budget, have to Google for free login, but the general site planning and design staff in the construction of the site will not consider the Google rankings of the page optimization problem, so in fact to get a good ranking is still difficult. If you want to do search engine optimization, on the one hand involved in costs, and most importantly, the quality of optimization. In fact, search engine optimization is usually just some personal behavior rather than company behavior, because "search engine optimization" is not a mature service product, and the effect often differs from the subjective effort. So it is not easy to find a master of optimization.

Other promotional and maintenance work, mainly to find the exchange of links to the object, release information, email marketing, reply to customer email and the site and the user's interactive response, and so on, most need long-term management. Most of these jobs do not involve too complex expertise, but require a lot of effort. For website maintenance personnel, need to clear job responsibilities, content, and long-term learning knowledge, this group of people belong to the time marketing site loyal users.

Some site managers on the network marketing inkling, received a number of spam marketing "Network marketing Software", the price is not expensive, sound to promote the site seems quite helpful. In fact, the "Internet Marketing Software", which is advertised through spam, has not been believed by many people. The idea of hoping for a few cheap emails to dig up a bucket of gold is bad for a site that needs to be grounded and run on thin water.

In short, the site operation and maintenance is not a matter of once and for all, can not hold the idea of a pole to see the shadow. But in the long run, good operation and maintenance is bound to produce good results, there have been more and more traditional industries of corporate websites on sales performance growth has a small role.

The original text contains: www.gzbase.cn.