Website Experience Marketing--the inevitable trend of network popularization

Http://www.aliyun.com/zixun/aggregation/12338.html "> website experience marketing focus on customer experience, the customer as the main body of value creation, timely response to consumer emotional appeal." Humanistic website Experience marketing should not only carry out marketing activities from the angle of customer rationality, but also consider the emotional needs of consumers. Experiential marketing is to seek the factors that lead to the consumer's emotion change in the consumption activity, grasp the consumer's psychological characteristic to take the effective psychological method in the marketing activity, stimulates the consumer positive emotion, lets the consumer enjoy the joyful in the experience consumption, consumes joyfully.

Website Experience Marketing Classification

1, sensory Experience: Presented to the user's audio-visual experience, emphasizing comfort.

2, interactive experience: Presented to the user's operational experience, emphasizing ease of use/usability.

3, emotional experience: presented to the user psychological experience, emphasizing friendliness.

4, browsing Experience: presented to the user experience of browsing, emphasizing attraction.

5, trust experience: presented to the user's trust experience, emphasizing reliability.

The real reason is implied in the consumption process, the business provides a desirable way of life, an unforgettable consumption experience. With the advent of the experience economy, experience has become a trend, experience marketing to bring businesses a unique landscape, a delicate delicacy.

Network promotion and corporate culture are connected. The enterprise culture has the strong guidance function, to the enterprise and the enterprise member's development will have the far-reaching influence. For enterprises, the concept of backwardness is the real backwardness. Thus cultivating a good experience culture, shaping the advanced experience marketing concept, so that it deeply into every corner of the enterprise, every employee's heart, the enterprise's experience marketing strategy can be truly carried out, will have results.