Website optimization and Promotion plan

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1. Website optimization

Resolve the problematic areas mentioned in the diagnostic report so that the site is in a healthy state. A healthy website is the basis of search engine optimization.

2, analyze customer needs, set target keywords and expand keywords

According to the customer's main business, make the main keywords and expand keywords. Keyword positioning is a very important link, if you can, as far as possible to avoid super hot words, according to the enterprise situation, positioning in the target customers to develop the most reasonable keywords, expand some more professional words, the real flow into the enterprise customers.

3, analysis of opponents of the site and trends

Multi-analysis of competitor success and failure experience, such as: Opponents of the site analysis (keyword ranking, import links, etc.), to promote analysis (click ads, etc.), to learn the benefits of improving their own. And what's not to be overlooked is the potential competitors that are developing very fast.

4, establish a corporate image

Enterprises to develop, their own image is indispensable, good corporate image can increase the trust of customers. The network is a free world, there are likely to be malicious attacks, so the emergence of various comments is also very normal. However, if the negative reports can be arbitrarily evaluated, the image of the enterprise will be greatly reduced, it will weaken the customer's trust. Positive to carry forward, the opposite to reflect, if there is a real problem to be corrected immediately.

5, make the customer's website active

To the business, the main products at a glance in front of the user, so that users can understand the first time the enterprise and enterprise products, but also do not blindly regard the site as a promotional tool, but also to the site as a platform for communication with users.

6. Flow Statistic Analysis

Determine the customer through what way, what key words to find the enterprise, as well as the use of each keyword frequency, to facilitate the next step to improve the work.

7, submit the Optimization report

Regularly submit search engine optimization reports to customers and keep communication with customers frequently. Content includes: The degree of optimization of the site, the ranking of specific keywords, website traffic statistics and other information. Also listen to feedback from customers to determine whether the optimization direction is correct or not.

8, the Daily maintenance of the website

To tell customers, the content of the site is not the more the better, but the "fine". So that users can see the latest, most concerned about the information, should be in the obvious place to set up a "problem declaration platform", but also to improve the efficiency of audit, and strive for the first time to reply to the user's concerns.

9. Website Optimization Solution

Through the site structure, Web page layout, site functions, site content and other elements of the reasonable design and maintenance, so that the content and form of the site to users more user-friendly, and the search engine to meet the collation rules, so that the site in search results to get a better ranking. To give full play to the Web site's network marketing value. In charge of the media against one-sided pursuit of improving the ranking of search results, using the way of excessive optimization, cheating, advocating rational optimization, formal optimization.

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