Website optimization of a little experience summary focus on copywriting and framework

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Website optimization is not a simple SEO, but SEO gave you very good marketing ideas, Seo told you to do the site's basic design to do well, not only for users to browse also to be suitable for the search engine included, but also to establish a website of the diplomatic network, but also continue to learn from the user opinion constantly improve the design and content of the website, In fact, focus on SEO and so concerned about marketing, but this has been in your heart planted the seeds of business.

Website optimization includes the following:

SEO (Search Engine optimization), based on search engine site optimization.

Interface optimization.

Copywriting optimization.

How to do SEO (website optimization based on search engine)?

Try to keep the site script clean. Try to use Div to design the site, if you still use table design, but also try to use CSS to control the style of the site, reduce the volume of pages.

Optimize the content of important HTML tags.

Titles Title Title Tags: Current page title + site name;

Description Tags: very important, Google still attaches great importance to this label content, during which content = Current Page introduction + site keywords;

Keyword Tags: the site keyword, not empty, Google search engine is still more important here to introduce the content;

ALT Tags: picture annotations, such as "img src=" "alt=" website Optimization "/", which is an important item in the XHTML Web Standard, if the picture does not have this label, it is illegal;

Title tag: The annotation information for tables/layers/links outside the picture;

Content of the page title: You can use the "H1" "H2" "HN" ... tag to raise, so that one is the design requirements, the second is that this part of the content is the current page of the important content;

Keyword optimization.

Keyword selection: The choice of weak competitive domain access to better achieve good marketing results, of course, the actual content of the site mainly;

Keyword frequency: First of all on the Web page with a certain frequency you want the keyword, head/tail/content in the appropriate keywords, and can be bold/increase, pay attention to not affect the interface effect;

Do not stack keywords and fraud, such as the keyword design is very small, or with the same background color, or a large number of piling, are not recommended, the frequency should be appropriate. Google will punish you.

Establish a diplomatic network (link strategy).

Someone links you, Google think that this person to vote for you, if the PR value of this person is higher, that this vote of higher weight, from our actual society can also understand so.

Find PR Value high site exchange links;

Search for Content-related website Exchange links;

Link text should reflect your site's keywords or site content;

The amount of import links is enough;

The links you export are also enough.

Flat structure of the Web site.

This principle is adhered to in the design of enterprise management and user navigation. Site Map is now a favorite of many people's optimization measures, but did not do a good job, not by users like. Flattening is a design idea, not designed just to please Google. And the previous and next data navigation is a recommended design.

URL optimization (variable dynamic to static).

such as view.asp?id=12530, become view/12530.htm. This is a pleasing search engine action, of course, the system load balance is also good. If you take a pseudo static URL mapping is just a flattering action, and no benefit to the system load. such as ASP system can use FSO to generate static URLs.

If possible, design the file name based on the contents of the current Web page, such as seo-webdev.html, which is good for you.

Website content.

The quality of the site content is of course the higher the better, allow others to reprint, and explain the requirements of links;

Website content should be updated frequently, maintain active degree;

Interface (UI) optimization (user-centric).

The interface of the website as their own face, presumably you will be seriously treated;

At any time, to the style of the site to follow the season and current affairs environment to change, give people vivid feeling;

Good Art Foundation, will make your interface (UI) more beautiful, will attract more people and traffic;

If you don't have a good art base, you can work with people.

Copywriting optimization.

Your text introduction Please try not to appear typos, otherwise easy to be users think that the quality of the site is not high;

If you have good writing skills, you can polish it.

Another point outside of optimization:

Attention to the structure of the site content, cut into the system does not design the function of the all-inclusive, and also do not design unnecessary columns, this should be seriously considered in the system architecture. The site is software.

User-centric and content-oriented design is desirable.

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