Website promotes new weapon soft video promotion

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The website promotion includes the offline promotion and the online promotion two parts. Traditional online promotion by nature can be divided into text promotion and picture promotion. We can expect that at present more and more by the various businesses, enterprises attach importance to the video promotion will become the site to promote the new weapons. At present, however, soft video promotion is a gold mine that has not been reclaimed in website promotion. With the development of China's Internet, computer and its network is becoming more and more popular, online video playback will no longer be limited by Internet speed, the network will have a leading video sharing site traffic. At the same time, the audience of these video sites is also a general high quality, a certain consumption capacity, more receptive to new things, this is the vast majority of the site's potential customer groups. A high-quality video short film than the traditional text, pictures spread more widely, the promotion of content is more easily accepted, at the same time, because of the rules of human memory, its promotional content to make the appreciation of the memory more profound.

More and more enterprises have begun to realize the advantages of video promotion, we are gradually beginning to see in the video sharing site more and more enterprises to use a variety of theme videos for their own brand promotion. Excellent soft video should be targeted, and the site's potential customer groups resonate, subject eclectic. Soft video should have a good title, "title Party" This name in the website promotion should be a compliment. Here are a few examples of typical soft video:

A humorous "Hip-Hop hit the Dead"

The original video does not call this name, the reason why this name is used here is to facilitate everyone to find online. The soft video began as a foreign television news in the form of reports that the founder of hip-hop found in China, to hoist the curiosity of all spectators. Then the next thing was a surprise--the so-called founder of the hip-hop was such a simple and honest image of ordinary people. Then is the protagonist's life, study, creation, work process, content tightly around hip-hop unfold, unexpectedly, but also let a person endure June. The end of the video is a clothing enterprise advertising words. The brand clothing to youth, sports, leisure, vitality and well-known, and the soft video theme hip-hop exactly, you can imagine, hip-hop video of interest to the audience is also bound to be the brand clothing potential customers.

"Call the beast teach you to soak the girl"

The quality of soft video aside from that, celebrity can also make video clicks multiply. 08 Ishan called Beast Series video mercilessly Red A, I believe many people have seen stupid Dad's video, as the wretched God of the author of his work on each of his works naturally have concerns. Sharp eyes of the merchant aimed at the "call beast" visibility, so we saw Ishan's work appeared more and more soft video, "Call the Beast to teach you bubble girl" is such a typical soft video. The entire content of the video to Pure Love as a clue to entrepreneurship as the subject matter, the products of the merchant direct publicity. Video continues to Ishan a accustomed style, relaxed, humorous, so that the audience in the business products have a good impression, at the same time, "Call Beast" series of works of interest to netizens are also almost all the potential customers of the business group, the soft video of the business product publicity has been targeted very strong, coverage and a relatively wide publicity, is bound to have a very good effect.

The "old boy" that resonates

Closer to the old hundred near life, the more sincere, simple feelings of the more easily aroused everyone's resonance. How many people's dreams are shattered today when the pressures of work, housing, medical care and so on become more and more real? How many people in love have to be separated because of material pressure? The official collective prostitute case, Li Gang hit the case, Hangzhou 70 yards racing case, frequent burning anti-demolition incident Let us sad to see, we are just alive, We are just grass roots. In this context, the "old boy" the soft video came out, this is a car brand enterprise promotional video, the target group age is mainly concentrated at about 30 years old. As we can see, this video takes time as a preface, and at the beginning of the video, favoured's campus life reminds the target group of the past. With the development of time, the protagonist began the first love, lovelorn, also experienced the disillusionment of the dream, began to face the real life-there is bitterness, helpless ...... Very real grassroots life. Life is full of accidents, a sudden chance almost make the protagonist changed their fate, and then in the face of the brutal reality, the protagonist's life back to the original track, the day is still in the past. The viewer is deeply sorry for the fate of the protagonist, but also can not help feeling the reality of helplessness. First love is undoubtedly impressive, this soft video in the face of the first love of the description point to stop, but tasty three points, let a person remember profoundly. It is worth mentioning is a piece of tail processing, in the end of the subtitle out, and then in the way of flashbacks out the protagonist of the bitter Love in the rain, the protagonist seems to be indifferent to the main role seemingly ignored, far back in the eyes clearly filled with moving. In many audiences look forward to the plot has a new turnaround, jumped out of the business ads, this part of the deal is really genius, commendable.

Excellent soft video can withstand the test of time, supplemented by appropriate soft wen hype can spread to infinity. Online tutorials, lectures and other website promotion videos abound, but there is no doubt that these videos are too "hard", the scope of the spread is doomed to limited. However, this soft video also has its limitations. The biggest problem is that the cost is too high, not grassroots webmaster can withstand, its script, director, actors in all aspects of the requirements are more professional, non-industry people are basically unable to operate. But we can expect that in the near future, soft video will become more and more sites accepted, strength of the site will be supplemented by high-quality soft text, blog hype, will be for us to deduce a new chapter of the website promotion.

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