Website promotion and Web optimization 26 things to do

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I believe many stationmaster have heard of Stationmaster world (also have some turn to network management World) this forum. This is the world's most famous webmaster gathered place, talk about a variety of topics related to the site, including search engine optimization, network marketing, web site construction technology issues, E-commerce and so on.

Webmaster World founder Brett Tabke, is the field of search engine optimization pope-level characters. He is said to have used and experimented with a variety of cheating methods, but he has now gone straight, at least superficially.

In recent years, his posts in the webmaster world are not many, and are very brief. But whatever he posts, it is often sought after. Because he manages the website to cover the breadth, he personally knew each search engine and each big electronic commerce company's high-level personage, as well as his in the Network World authority position high, causes his words to have to be valued.

He has a very famous article about Google rankings optimization, titled "Within 12 months, relying solely on Google to build a successful website."

This article was written on February 3, 2002, and so far this article has been the Bible optimized for Google rankings. All the senior search engine experts are praised for this article, and Brett Tabke also repeatedly proud of the statement, even after four years, experienced many times Google update and Google algorithm changes, his Google rankings optimization article still nothing to change.

I have a simple search for a Chinese translation, unexpectedly did not find. Of course, someone may have translated it, and I didn't find it. However, this article is too important for anyone interested in search engine rankings to read. So I am here to translate the main points for your reference.

The following is the article translation:

Let's skip the theory to see how it actually works for Google. I know that the following system works for Google every time, and it works for all keywords. This system is what I use when I give my clients a website, and I'm not happy with it. The degree of success depends, of course, on the industry, potential market and level of competition in which the site is located. Here are a few things you can do to build a successful web site in a year, just by Google.

(a) Preparation and content creation.

Before you sign up for a domain name, you should keep a record of your thoughts and should be prepared with enough content for 100 pages. Please note that at least. These 100 pages should be real content, not link pages, about Us page, contact us or copyright notices, etc. assorted's homepage.

b) domain name.

You should choose a domain name that is easy to build brand, you want google.com, not keyword. com. The domain name that fills the keyword should be discarded, easy to build brand and easy to identify domain name is the best.

The domain name contains the keyword function is now very small. Why GoTo.com changed his name to Overture.com, one of the boldest strategies I have ever seen. This strategy of renaming destroys the brand that has been built over a period of years.

c the simpler the website design, the better.

One metric is that the proportion of text content should be greater than the proportion of HTML format. The entire page should be normalized and should appear normal on all browsers. For example, make it conform to the HTML3.2 standard. Search engine spiders do not like HTML4.0 standards.

Should stay away from those too heavy factors: Flash, Dom, Java, and so on. If you have to use these scripts, use them as an external file. In my opinion, there is no need to use these things at all. These things can hardly add color to a website, but they can hurt the performance of the site from all aspects (search engine friendliness is just one of them).

Arrange your site logically, using keywords in directory names. You can also use a different approach, that is, to put all the pages in the root directory (this method is rare, but it turns out to be a very good and effective method).

Don't let your site pile up a bunch of useless things, such as what browsers to use, or counters, and so on, to keep it the most simplistic and look professional. Learning from Google and looking at his homepage is simply impossible. That's what people need.

Speed is not one of the most important factors, but the only important factor. Your page should be very fast, if your page will be delayed 3, 4 seconds, you are finished. Of course, if your host and visitors in different countries, 3, 4 seconds can be original, for local visitors, 3-4 seconds of download time is already the limit. Over this time, every second, you lose 10% of the traffic. This 10% of the flow may be the difference between success and failure.

d) Page size

The smaller the better, the better to stay below 15K. The smaller the better, the better to stay below 12K. The smaller the better, the better you stay below 10K. You see what I mean. Larger than 5K, less than 10K, which is the best. It's hard to do, but it's the most effective. Also effective for search engines and for visitors.

e) Content

Build a page of 200 to 500 words a day. If you don't know what to write, do some keyword research, and then write articles based on the hot keywords you get.

f) density, location, etc.

Simple old-fashioned SEO, use your keywords once in these places: page titles, description tags, body headings, url URLs, bold, italic, Web page at the beginning. The keyword density is between 5% and 20% (and don't care too much). Write Good articles and check typos. The spelling checker (checking typos in Chinese) is becoming more and more important. Because the search engine has begun to use the automatic correction function, so there is no excuse to write typos.

g) Export Links

Add keywords to the link text (this is important for the future) by linking to one or two top sites on each page.

h) Cross links within the site

Refers to the link within the same Web site. Within your site, high quality content is linked to each other. If a Web page is about food, then you should make sure that the page is connected to those pages about apples and vegetables. In particular, for Google, mutual links based on common content are important to share PR within your site.

What you want is not a All-star page that will eclipse other pages, you need 50 pages each day to attract a visitor, not a page that attracts 50 visitors a day. If you find a page in your site that is really a page that attracts most traffic, you should spread the PR value of the page through a cross link to another page. This is a bit like the old words of sharing wealth.

i) Open the website

It is best not to use virtual hosts. It is best to use your own separate IP address. Make sure your site can be indexed by search engine spiders. All pages should be connected to other pages on your site. All pages should not be more than two clicks away from the homepage. All content pages should also be linked back to the home page. A menu system that exists on all pages should link to the main part of your site.

Before you finish a high quality website, don't open it. Open a bad site, than not open the site worse, you want to be from the beginning is an excellent site.

Apply for login to the Open directory, if you have a budget, also apply to Yahoo and other paid directories. If you don't have a budget, try Yahoo's free submission, but don't expect much.

J) Website Submission

Submit the homepage to search engines like Google and then forget about it for the next six months. Yes, submit, and then forget it.

K) Recording and tracking

Use a high quality log analysis software that can record a visitor's source. If your host provider does not provide a visitor source, you should use another host provider.

L) Observation of spiders

Watch spiders from search engines and make sure spiders crawl through your entire site. If not, you should check all your link systems to make sure spiders can find your entire site. If the search engine needs two times to retrieve your site, don't be afraid. For many search engines, it may take six months to discover and crawl your site.

m) Thematic categories

Almost every industry has its own list of authoritative categories to submit to these categories.

N) Links

Go to the Google version of the Open directory to view your site's industry, find those who can exchange links for free sites, request and exchange links to these sites. Select a piece of content on the subject page as a linked text. If the webmaster of those websites is unwilling to exchange links with you, it is nothing, continue next. Every day with a new website to exchange links, a very short personalized email is enough. If a Web site doesn't want to link to you, don't take it seriously--actually, sooner or later, they will.

O) Content

A high-quality page with content every day. The effective theme of the article is always the best. Avoid too many blog-type personalized things and should write more about the type of article the average audience is willing to look at.

Improve your writing skills, learn how to work with people on the Internet, take multiple sections, short sentences, and read fast content. Most visitors to the site are not reading, but browsing. That's why short articles are important. If you see a large section of the article, a lot of people will press the back button immediately.

People don't waste 15 seconds to understand how your flower-Bluff menu system works. A big company's website with a flash menu system doesn't mean you have to.

Use headings, use boldface to emphasize emphasis, and also logical segmentation.

P) Secret weapon

A little farther away from the so-called secret weapon, or tomorrow's useless thing today. Don't use anything that looks like rubbish, anything immoral, or anything close to cheating.

Q) Export links

When you receive the Exchange link request, want to carefully look at each other's website, do not easily link back. Check their website through Google and see their PR values. Do not link to problematic sites and low quality sites. Make sure that the other site is similar to yours and is in the same industry.

R) Enrich your site

You can use some content to enrich your site. For example, recommend Web pages to your friends, forums, mailing lists, electronic magazines and more. Take a look at your industry forum and read as much as you can, until you can't read it anymore.

s) Note the brochure type of Web site

If you are running an E-commerce site, or if you have a real storefront and want to expand your business to the Internet, be careful not to make a brochure of your site. Think about what people need, visitors are not coming to your site to see your content, they are coming to your site to find what they need. In your article, try to talk less about yourself and your product (I know you doubt it, think about it yourself).

T) add one page per day

Go back to keyword research, find good ideas, and write new pages.

u) Study log files

After 30-60 days, you should start getting some visitors from the place where you have been logged in. Take a closer look, what keyword search do people use to find your site? Is there some strange combination of keywords? Why do people use these keywords to find your site? Is there anything you ignore? It is likely that you should create more pages with these themes.

Take a closer look at your website and log and give the search engine the pages it needs. Search engines will tell you exactly what they want. Look carefully, there is a gold mine to be developed in the log of your website.

V. Effective topics

In your industry, always walk in front of others. For example, if a big company Z, to launch product A at the end of the year, then you can do a Web page before October, is about product a. So before December, search engines have included this page.

W) Friends and family

Social networking is also critical to the success of a Web site, and it's time for you to look at those forums in return. The value of the forum is to communicate with other colleagues and netizens simply because it is always useless. Through communication, you can gain long-term benefits, not just read the forum. This kind of communication network can also receive feedback from other aspects. For example, the introduction of link tips, e-mail exchange, become the industry experts and so on.

x) records

If you add a page every day, you'll find that sometimes a good idea pops up, maybe you're in the shower (wiped out first), you're driving (by the side of the road), or you may be on the table. When a good idea comes up, write it down. Otherwise, in 10 minutes, you'll forget the idea you just remembered.

Make a note of it first and then write the details. When you don't have any good ideas, take these records out. It sounds simple, but it's a good idea that's been worked out.

Y) six months, check the submitted website

Take a look at where you have submitted your site, and whether it includes your site. If not, then submit it again and forget again. Try those free categories.

(z) Add one page of high quality pages per day

This has been repeated several times, Google likes content, a lot of high-quality content. A wide range of content based on a series of keywords. After a year, you should already have about 400 pages of high quality content. The content should make your site a good place to rank in a wide range of keywords.