Website promotion: How to determine the location of the site

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For the start-up site, it is best to start from the beginning of the goal, even if resources, funds, manpower and so on are very rich, the beginning is also the best starting from small place. Determine the first principle of site positioning: Small is beauty.

In the initial stage of website development, the goal of the site is best to small, small and not necessarily bad, big is not necessarily good, because there is still distance between the thought and get. The goal is very lofty, the position is very big, does not represent the website to be able to achieve the goal which the localization hopes achieves. In order to achieve the big goal, it is best to start small goals.

Targeting small targets is not a big goal in the future. Accurate positioning is often beneficial to the further development of the site, because in different stages of development positioning can be changed. For example, the famous American social networking site, 51facebook.com, originally served as a community for students in some of the country's leading universities, and later opened to society. It is hard to imagine 51facebook.com to be popular if it is open to society at the outset.

If the initial positioning is too large, often cause the front line too long, resources are not concentrated, energy is not concentrated, finally difficult to form an advantage.

For example, to build a dating community site, it is best not to have all the content involved, need to find a point, starting from small, such as this point can be social attributes related, such as schools, companies, 51facebook.com is based on the social attributes of people this point to start, through the school has formed a community-based organization as a breakthrough in dating sites, but also can be interested, such as all like music, like K song, then you can create an online K song theme site and so on. If it is to do video site, video site has a lot of, this time can be smaller, from the video +k song as the starting point, do video K song site is also a breakthrough.

Not only small, but also need to find a basis, this point is like a base, is the site to create, development, growth depends on the point, like the thunder below the base, like Baidu to search for the basis, and at the beginning, this point may be very small, but when the base is strong, you can reproduce countless applications, And thus the great cause of Internet success. If at first, the point is too big, the point too much, everything wants, what all refused to give up, the final result is nothing. Greed is an eternal topic in human nature, but it is an important condition for success to remain restrained.

To find this point, you need to look at the following three aspects:

1. Market space with good price/performance ratio

2. User needs have not been fully met

3. Unique advantages over competitors

1. Site positioning must consider the market prospects: to find cost-effective market space

For example now to do the portal, give you 100 million yuan, who can guarantee to do well? The market after years of development, the basic pattern has been set, to be among the ranks of the portal, the need to spend a lot of manpower, capital and resources, it is not necessarily able to build up. Because, the user's habits, the portal itself is not the advantages of a day to build up, are long-term accumulation of results. Why Tencent has successfully entered the list of portals, because Tencent sits on QQ's user advantage, which is its entry into the portal a unique advantage. Therefore, determine the location of the site to find a cost-effective market. What is a cost-effective market? Consider this problem from the user's needs, such as a better and more convenient application than the original application, such as faster downloads, the ability to search for more information to meet the needs of users, such as the latest applications, in the video before the first to enter the field of video, For example, in the lead into the network sales of diamond and other madeinchina123 fields. Hao222.cn's website navigation site is one of the typical examples of cost-effective.

This cost-effective, of course, involves technical input, capital investment and human input, if it is a good application, but high input costs, may not be a good market, of course, for large companies, this may not be a problem.

2. Site positioning must consider the user's new needs: to find the user needs of the blue sea

The needs of users are divided into satisfied needs and unmet needs, into the areas that have fully met the needs, the cost will be very high, if you can find users unmet needs, you can create a blue sea. For example, the first to enter the network of certain industries direct sales services, when the traditional search site for fuzzy Search, the first to provide a relatively accurate question-and-answer service.

3. Site positioning must consider competitors: find a unique competitive advantage

Have unique advantages, such as inventing a new technology, such as the original Skype, such as the original Googel search engine. These are the competitors of the moment difficult to reach.

In short, the above points can be summed up as a point: that is the user value. Web sites that can deliver value to users can ultimately translate into business value. The user value and user experience are different. User experience is good, and not necessarily has the user value, the user has the demand, also does not necessarily have the user value, this is a comprehensive consideration question.

Finally, before deciding on positioning, you can reflect on what kind of value can be provided to the user if the site is positioned like this. Is this value what users need? If so, how large a user needs it? is the user willing to pay for it? Is that the value that other sites have already provided? Is the value of other sites also easy to provide?