Website promotion in search engine embodiment

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Friends who have listened to my class have listened to me many times about the story of wearing a Nike hat with a Dunhill shirt with Adidas shorts and an alligator shoe. Then why the choice of a company to complete the enterprise network construction and promotion, such as a series of enterprise network information or E-commerce projects?

Listen to Li Chengcheng slowly thin way:

I'm not taking up your time; First website optimization design The most important thing is that the content of the website should be accurately positioned in the customer of the enterprise, which is the most direct factor that the website can attract the visitors you really expect; You must carefully complete the content of your website. Do not have those who do not understand your industry and enterprises of the so-called information experts to do, an information technology experts must focus on the study of the site he went to plan the nature of the industry and enterprise, it is important to see the site is to promote or to sell, if you want to sell, have asked him to have a person's business knowledge and sales skills, These are easy to see from a website; second, carefully selected and the site theme and the frequently-related keywords, asking you to focus on writing content and your keywords associated; third, as far as possible in the content of the site to use the choice of keywords, I'd like to remind you that it's much better to choose keywords as much as possible in the front section of the content of the page. The title of the four site must contain the keywords you think are most important, the title of the website you will not know it, ask those so-called "information experts." In the head tag, use the keyword as much as possible, to help the site in the search results based on this keyword ranking more forward.

I am not going to make you bully those ' design experts '; But this is really a qualified designer should know; try to add an ALT tag to the image and include the necessary keywords in the tag; do not let the keyword color and page background color the same, search engine will be considered malicious behavior (SPAM) ; It is best to use your own domain name and professional host, do not use the free level two domain name, so that although you save hundreds of, but because the name of the site is not professional, it greatly affected the ranking of search engines.

I do not want to let you spend more money, if the funds allow, a variety of your domain name, in case other sites to use your domain name of the mutation of the domain benefit, this is my many times another lesson "Enterprise Domain name selection" If possible, your keywords included in the domain name, so you can improve in the search engine rankings, This may lose a little bit of branding, but in most cases it will be in the slightest, with two suggestions: at least register. com International. CN domestic two. If you care about the Chinese domain name is also good, important is like to register meaningful and valuable; Use the keyword you choose to name the page file name, do not put the page in a long structure of the directory, it is best to put most of the pages in the top-level directory or a subdirectory, not only is the technical embodiment, but also a person to do things the basic requirements of the professional or not, Just like a student's textbook placed on the desk, easy I taught you to identify a design staff quality;

I'm not buying my own sales level, but I suggest that if you are going to start a new network business it is possible to include the keyword in the name of the new business; To create a seemingly professional site, the site is your service or even the company's façade, a professional website can enhance customer confidence in you.

or talk about technology; browser test Site to make sure it is compatible with IE, Netscape, and Mac. Check your site before submitting a search engine to make sure there are no dead links, no hits, no damage, fewer typographical, spelling, and grammatical errors. It's best to do a link button or text link back to the home page on every page of the site. The homepage of the website should be designed to download faster way, avoid using FLASH or too many images on the homepage, the search engine can't retrieve images, this teacher Li's training is also mentioned many times, because the search technology is limited or can combine the numbers, letters, Chinese characters, symbols, But for people who cannot standard the definition of the picture, network technology is also helpless.

Old Li exclusive small placard shows:

Use normal navigation menus on every page of the site

For the site to create a convenient map to facilitate visitors and search engines to see the site of all pages.

Make it easy for the customer to find the order location and make sure it is available. Test each stage of the order Processing.

Encourage other websites to exchange links with your site, more websites with external links (link popularity), and facilitate search engines.

Remember that Google thinks of any cloaking as SPAM (SPAM is often used to refer to spam, but in search engine marketing the SPAM is specifically targeted at those who deceive search engines. ）。 In Google's editorial guide, cloaking is absolutely forbidden. Although there is a controversy about exactly what cloaking is in the SEO industry, the simplest description is that you submit a Web page to a search engine, but present a different page to the user, and the controversy focuses on the intent to do so. cloaking-for a single purpose, artificially designed a piece.

Rotate the style sheet and Java script code in a separate file, and the less code that contains the keyword before the main part is better.

Li Chengcheng of this article, will cause those who do the site of the shock, first of all if you read my article, those who do business no longer feel to pretend what "expert", "commissioner" "consultant" "Engineer", then you can easily identify And then those so-called "chief design" "designer" "technical expert" "Technical manager" "Project expert" "project manager" is no longer prestige, finally those so-called "network marketing experts" "Network planning Experts", I suggest you first to grant me the old Li!