Website promotion "Key Words" planning

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As a private specialty hospital, especially male hospital, Gynecological hospital, Anorectal Hospital, as well as liver disease hospital, and so on, every year, a large number of budget advertising costs, mainly in the form of Internet media, newspaper media, print ads, as well as television mobile TV media above. In many advertising bombing process, the most important thing is to constantly adopt various marketing methods (such as preferential activities, expert consultation, academic lectures, free clinics) to stimulate consumers, so that they have the desire to treat.

Network consumers can be divided into two types of people: a class of people is walking in the forefront of the tide of the times, they are vibrant, have a culture, have ideals, have the pursuit, ambitious youth and college students door; What they lack is the material foundation, so the inexpensive thing is they want most, a little discount can impress them. Another type of consumer is a mature netizen, they will go to the doctor before a comprehensive analysis of the relevant hospital word-of-mouth, experts, therapeutic efficacy, as well as clinical trials and qualifications, and so on, at the same time to find several hospitals to do comparative analysis. So what we need to do is to give this type of consumer credibility and make him feel our authority and professionalism.

For both groups, we do keyword bidding, first of all need to do keyword positioning and screening, I suggest first list a keyword matrix out, according to the core products or services to locate the main keyword, and then according to product performance specifications, treatment, use methods, effects, bidding opponents keywords, misspelled keywords, phrase keywords Classification of keywords.

Then, we need to design the keyword bidding landing page. That is, we are connected to the Web page when we click on the bidding keyword. We must ensure that the bidding keywords and landing page content authenticity, matching, integrity, and bidding landing page marketing. When users click on the landing page, the first choice is to see the key words and ideas related to the content, we take the "transaminase" this keyword, when the Netizen entered the page after the first choice will go to see what is transaminase, transaminase high risk, transaminase bias high-energy treatment? Transaminase high reason and so on.

We need to do in the landing page to fully display the relevant information, as far as possible do not connect the relevant content, jump to other pages up. Because the netizen stops on the landing page not too long, if did not find the related information, may jump to other website to go up. We have to do to retain customers, while reasonable design a consulting-oriented button to guide consumers to communicate with customers or online experts.

In doing landing page, I suggest not to seriously consider the navigation of the page, very traditional navigation is the homepage of the navigation to move over, so that breaking the integrity of the landing page, we finally make a background button, directly connected to the homepage, so once again to retain the consumer.

This article originates from the network Lake and river blog http://www.whgb120.com 306204383