Website promotion: Search Network partners have the effect?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In a competitive search network, there are two ways to display competitive advertising, one on the search results page and the search results page for other resources on the web, such as Google's search network partner.

Many users in the use of Google promotion, do not really understand, or can not distinguish whether the search network partners for their own, the search network partners in the cost of input is generally google search several times or even dozens of times times. Promote users in search network partners to invest a large amount of advertising costs, admittedly, ads are well displayed, but the low click Rate, indicating that the Google Content Alliance network of Visitors is not suitable for advertising target audience, or Google Content Alliance network visitors have a potential customer is very little chance, A large amount of advertising money has been wasted. Further to think, the number of clicks from the search network partners have invalid clicks or malicious clicks? Does Google Content Alliance network visitors really reach the promotion user's website after clicking the ad? Does the visitor arrive at the website the Behavior activity and the promotion goal to be consistent, how long stays time?......

On Google's search Network partners ' web site, competitive advertising may be shown in several ways, either next to or above the search results, displayed as part of the results page as the user browses the site directory, or displayed on other related search pages. Many users can not help but have the question "search network partners suitable for my website promotion, advertising has effect?"

At Google for a period of time to promote the auction, we hope that the ads brought by visitors can apply for or download our software system. Based on the "Every penny spent on the edge" consideration, in the early stage only put a small amount of advertising in Google, in order to be able to better analyze the data, relying on Google itself with statistics is far from enough. Recently, QI-run technology launched an all-round web site data monitoring and optimization system--adpower (http://www.adpower.cn), which has the function of monitoring channel promotion effect.

Using the Adpower system, simply set up a channel for their own ads, the monitoring code provided to the search network, you can monitor the effectiveness of each network advertising. Not much time, through the "channel Domain name Analysis", you can find in addition to Google advertising ads, visitors from Google which Content Alliance network, this time can be through the comparison between the indicators to analyze the effect of the Advertising alliance domain name.

Through the analysis can be determined, google.cn and Soso advertising is to promote effective, with the data that I can safely keep these ads, because he is effective, and also brought me the benefits (can be seen from the conversion and benefits).

Baixing.com Although has a little promotion effect, but its website characteristic is not suitable for our product website, therefore does not keep. As for the other Alliance network domain name, brings the visitor as soon as arrives the website to leave (can be determined by the refresh rate and two jumps quantity), has not produced the real effect, the reservation also has no meaning.

Then go to the channel Domain name Effect Analysis report, Google.cn brings a large number of visitors, two jump and two jump rate is relatively high, indicating that most visitors to the site did not exit immediately after, and each visitor on the site for a long time, more important is the transformation, that is, download or apply for the use of our software system, for me to bring benefits. This means that the google.cn visitor is indeed the right target for the advertisement, and there are a large number of potential clients among its visitors.

Through this pair than I can clearly know to do bidding ads when the search network partners is not suitable for me to not be able to bring me income, this is not enough to analyze Google's data is not sufficient to do, must rely on third-party monitoring data. And the light of this small data is not enough to measure an advertising effect, which requires long-term data accumulation, it seems that Adpower has a trend analysis of this function, can see the advertising effect trend.