Website promotion: To learn to close to their own target users

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In the Saturday, inadvertently experienced a marketing behavior, as the marketing object thought is this marketing promotion behavior can be used for reference by the website marketing, the Truth whether in the website marketing application. Facts have proved that, ça, any industry marketing promotion can learn from each other, can be said that there is a marketing around you, many commercial or non-commercial activities may be a promotion. So the webmaster should pay more attention to the other side of the industry and life of the marketing rationale, and constantly learn to apply to the website promotion.

This is the case, the author of the Saturday to fill the bus IC card. This is one of the ordinary things in daily life, but because of a small detail has never before let the author really think about some. After filling out the bus IC card, was going to take the invoice turned away, but the staff but handed me two tube toothpaste. I was puzzled and asked what it was. Staff said this is a recharge, charge 50 yuan to send two tube toothpaste. Then I thought. This is the best, heard that buy clothes to send coupons, charge to send the salad oil, have not heard of the bus IC card. Back home, took out the toothpaste to look at, not like what crest, black and other well-known famous toothpaste, but a never heard of the brand. Look at the packaging can also, but with a very obvious imitation of the feeling of well-known brands, a look is some small businesses to produce cottage products, I do not dare to use. But carefully think about it, the business of toothpaste does not how to promote the promotion is very good. The merchant does not use the normal advertisement way promotion, but the Joint public transportation IC Recharge department through the free giving way promotion propaganda, may say than the regular advertisement flyer and so on behavior closer to own target user.

Toothpaste brands like this, it is certain that the size of the business is small, well-known low. Want to open the market through the way of TV advertisement, not only advertisement wants to have originality, also need very high capital investment. Bad will accompany the wife and folding soldiers, the election of the wrong TV station and playback time effect is not good, so it is difficult to operate. Outdoor advertising and leaflets in the way, the scope is too wide, the target users dispersed, advertising recognition rate is not high, easy to be ignored by users, so the effect is not ideal. And the toothpaste brand borrowed from the shopping malls commonly used to buy things to send the benefits of the method, the use of public transport IC card recharge, free to send toothpaste, the success of their own brand to the target user hands, not only the brand has been publicity, and the product has been tested by users, this is more than simple advertising to improve the purchase rate. Public transport IC Card recharge, it should be said that people's life is an essential thing, ordinary people commute bus is the most common means of transport, so people often patronize the bus IC card recharge points, toothpaste is an essential thing in life, which people brushing teeth without toothpaste? The toothpaste industry is highly competitive, and advertising is also recognized as difficult to do. Small brands must find the product and the user "intimate contact" way to enter the market. Bus card recharge and toothpaste in fact have the same target users, through recharge free of charge, not only to seize the user's psychology of petty gain, but also with the user to a close contact, no matter how the product in the end, so that users personally evaluate the test personally, improve the brand recognition, Even if it is not good can also listen to ideas and user exchange improvements. It can be said that more than the normal advertising effect better.

From this promotional event it is not difficult to see, no matter what kind of promotion you use, the amount of input is not important, the most important thing is whether to close to their target users. Website promotion is also a lot of webmaster soft wen, mail, forum, QQ Group, SNS, member activities, online promotion and a variety of pay promotion, all kinds of promotion methods have tried, but has not been too good effect, this is actually not close to the target user reasons, especially offline promotion, more need to close to their own target users, Can not blindly promote, soft paper submissions, mail marketing, forum, QQ Group, SNS reprint propaganda, must learn to find their own target users, to find the target users regularly active sites, places, to find a direct face to the user or simply can communicate with the user to promote the way. For example, forum activities, not just a routine event, but also learn to communicate in the activities and users, deepen their own site in the user's psychological impression, improve the site's reputation, mining the needs of users, the use of demand to do promotion, not willing to send money to pay the promotion and will not be reluctant to give The promotion will be built on the benefits to the user will be better. In short, admin5.com triumphantly think that the distance between the user and the site is not distant, sometimes the webmaster just and they pass, if found the right way, do not need too much input, you can find the site and users of the combination point, to a "close contact", inadvertently completed the promotion.