Website SEO Data Monitoring analysis

SEO as the most cost-effective network http://www.aliyun.com/zixun/aggregation/8118.html "> marketing, at the same time with the site operation, the direction of the user experience is also highly consistent in the search engine for the traffic kingly today, has become the Internet product operations have to pay attention to the content.
SEO has a magical effect at the same time, also has a high degree of uncontrollable. Search engines are always so unpredictable, in such a competitive environment, a little inattentive to suffer.
But any complicated thing can be simplified. Do SEO basic knowledge and skills do not say, we need is stable, controllable, small steps run. Without investigation, there is no say. To really do seo, web site SEO data monitoring and analysis is essential. SEO data through the site monitoring and analysis, to the site's SEO health index rating, timely discovery of the site's SEO trends, and take appropriate measures to enhance the site's SEO health index.

1, spiders crawl. Monitoring Search Engine Crawler page crawl, is the site SEO data monitoring and analysis of the first step. Monitoring methods: Website log analysis, statistics of various types of mainstream search engine crawler visit, and recorded, updated daily. For sites with subwebs, log the crawler access for each site.

2, the page is included. The total collection of the records of the search engine for a number of sites, respectively, record each site.

3. Page snapshots. The search engine records the website the day, the week new collection situation, respectively records each branch site situation. For the homepage, the channel page snapshot updates, pays special attention and the record.

4, keyword ranking. Key keyword monitoring: the establishment of the site's core keywords database and long tail keyword sampling library, record the daily ranking of these keywords.

5, SEO flow. Search engine records The daily SEO traffic, including the number of visits, page number, bounce rate, stay time and other parameters.

6. Reverse link. Record the reverse link data of the mainstream search engine daily. Record all external link URLs, check daily, log exception external links, and disconnect their links.

7, Google administrator tools. Check the Google admin tool daily and record the problem in time and solve it.

8, health Index score. SEO of the website, health is more important than increment. Combined with the actual situation of their own website SEO, the establishment of health index scoring rules, daily according to the records of data and grading rules, the site's SEO Health index score.

9. Data analysis. These are both objective data and data and ratings based on objective rules. The data is objective and icy, and the problem behind the data is dynamic. The purpose of the data analysis is to identify the problem, find the cause, and give the solution.

Website SEO data Monitoring analysis, for the above content, need daily routine records, weekly analysis. Through long-term data recording and analysis, to find the Web site SEO dynamic development curve, it will be able to the future of the site SEO trends to accurately determine. When there is a downturn, timely analysis of problems, take measures to prevent greater losses, when the homeopathy, but also to analyze the reasons, not blindly optimistic, to ensure stability, controllable, small steps run.