Website survey: European users pay more attention to the credibility of tourism websites

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest stationmaster buy cloud host technology Hall

June 9, 2009 Tuesday: Yahoo's survey shows that "credibility" is one of the most important factors for travel sites that want to attract entire European users.

The survey visited 11,000 internet users in Europe's five major online markets – Britain, France, Germany, Italy and Spain – and asked a number of questions about travel websites.

While credibility is the most important factor for users across Europe, the British favorite website features "simplicity and clarity" while the French love "friendly" websites.

"Special offers and latest specials" are the content that people are most eager to provide on a travel site, followed by the price comparison tool. The least important is information about carbon emissions.

Although the prime time for travel search is night, Britons are the most popular on weekdays after work, with 62% of Britons opting for it, compared with 56% for Europeans.

The Germans most like to visit the travel site on weekends, the ratio is 52%, and the average percentage of Europeans is 46%.

Another finding of marketers ' interests is that Word-of-mouth is important. When asked about two factors that persuaded them to try new sites, 56% said they were word-of-mouth.

The second most popular channel is television advertising and e-mail, with a vote rate of 19%.

Sponsored links as a way to persuade users to use the site, as well as banner ads are also popular, the ticket rate is also 18%, only 7% of respondents will respond to pop-up ads.

Finally, the Germans and Italians trusted most of the comments of other users. When asked to explain their approval to the following questions with 0 to 10 points: whether tourism reviews can help them to buy or not to buy a tourist product, the German user gives 7.4 points, the Italians give 7.2 points, and the average European score is 6.8 points.