Website Update and SEO

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SEO site content to update the topic of discussion, never stopped. Think billion in the beginning of this topic, we temporarily put aside this topic, to repeat the search engine's point of view. That is what search engines often say, a unique site content, clear theme, user experience good site, is the user and search engine favorite site.

In Baidu Webmaster FAQ as well as Google's webmaster guide, two search engines collectively mention the importance of unique content. Back to the topic we discussed today, after quoting some old ideas and cryptic text from the Webmaster guides from the search engines.

Discussion of the content of the site to update the SEO whether there is no help before, we need to clarify the essence of the 4 problems;

1. The purpose of the update;

2. Update what kind of content;

3. How often to update;

4. The depth of the update;

For these 4 problems, we decompose each one:

The purpose of website renewal;

The purpose of updating the content of the site for any webmaster, should be very simple, that is to build the site better. But an understanding of SEO and a site administrator do not understand SEO compared to the existence of a difference. Understanding SEO site Administrator to update the content of the site may be to promote a keyword ranking, do not understand the SEO webmaster should be to do a better site, content to do more to update the content.

The purpose of updating your site is incorrect, and it can lead to a total futility of your work.

Ii. What kind of content should be updated;

Basically many webmaster is to update and update, they update content from the Internet repeated n information, to do the work is to collect and copy. This may be because some webmasters are not aware of the reasons for SEO techniques. But there are also a lot of SEO practitioners to update the content of the site is the same collection, duplication of information on the Internet, because they feel the difficulty of creating original content is very high.

Reproduced on the Internet a high repetition of information to update the site, using this method to cultivate the site, even if the site is kept updated every day, it is difficult to make the site to get high enough weight.

If you want to cultivate a good site, to do everything possible to create original content for the site.

Three, how often update;

According to the real situation of their own website to determine the time to update the site, the general situation within half a month to update the site several times, not 3 months, half a year, 1 years before updating the site. That kind of search engine spiders may crawl your site less diligent.

Iv. the depth of the update;

Update the site is not only to update the homepage, to find ways to the site some buried deep pages are also updated. Update the content of the site is equivalent to the search engine of the spider issued a crawl instructions, to maintain the site some important pages enough to update the frequency.

Think billion to update the website, SEO has no help in the most important is to see what the site updates is what content, is the original content or collected content. The collection of content for the current search engine algorithm, so that the update and the change is not useful. Only to maintain the original content of the site update, will enhance the site in search engine performance. Then the goal is to combine the good content of the website. Then the frequency and depth of updates to the site to maintain a balanced update frequency can make the site can be a long and stable development, the depth of the update is to give those who produce a long time but the importance of still high pages add fresh blood.

To maintain updates to the site, has been a lot of SEO has been recognized even as a technology within the scope of one of the search engine optimization methods. However, it is not necessary for any website to update information regularly, which requires the type of site.

Because search engine optimization is a specific problem specific analysis, the details of the success of the job!

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Author: Hangzhou SI billion Network Technology Co., Ltd.

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