Wei Jianbo: 21 Common methods of Network promotion (III.)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The previous 14 kinds of network promotion methods are suitable for the primary promoter and the intermediate promoter to learn, the website development of a certain scale to reference; today to see what the senior promotion staff to use to hype their own website?

Database Promotion

Database promotion is the enterprise through the collection and accumulation of member information, after analysis and selection of targeted use of e-mail, SMS, telephone, letters and other means of customer depth mining and relationship maintenance promotion way. This kind of promotion method, compared to other promotion methods, more accurate, the general Enterprise collects the member information is builds on own website Database Foundation, these customers mainly for the latent customer and the direct consumer customer.

Through the database to promote the potential customers into direct consumer customers, so that direct consumer customers to buy 2 times, or even multiple purchases of a method. In this regard, do Taobao album website "have photos" do very well, the author as Taobao sellers, almost every week can receive at least one e-mail, each month will receive their short form of promotional activities. There are a lot of such, where customers, where to go, are in the use of the database to promote.

Group Purchase Promotion

Group Buy is the current comparison of the noun, this model, I think is a more win the promotion model. Group buying at the beginning of the time, some group buy site no users, to take and merchants to win. With the development of the site, the user groups gradually increased, there is a game with the chips, for their own gain more benefits. But for businesses, from the promotion of their products and brand awareness has also been very good publicity, for consumers, also get a lot of concessions.

Purchase fixed advertising position

This way for pay promotion, mainly to the relevant website to buy fixed advertising position to promote. Mainly used for brand promotion and rapid market share, but the need for strong funds as a back-up force. Of course, there are a lot of businesses to some of the size of the site to put ads, they mainly based on income than the expenditure of advertising.

Bidding

A way to get search engine rankings by buying keywords is to follow the rules of the highest bidder. This method of promotion requires a certain amount of liquidity, the need for continuous cycle investment, once the investment stopped, the income will be correspondingly reduced. Common bid promotion has Baidu promotion, Google AdSense, Yahoo through the through train and so on.

Hype

The word hype in the entertainment circle is not unfamiliar, our times, there are "gossip" people easy fire. Fengjie, Sister Furong's popularity, inside without speculation suspicion. The speed of Internet transmission is amazing, can achieve a brand overnight, achieve a person. The biggest advantage, whether positive or negative public opinion can attract the attention of netizens, this let speculation this business model intensified.

Alliance Promotion

The alliance is not unfamiliar to the stationmaster, the operation mode is equivalent to a platform, provides the channel for The Advertiser, provides the product for the stationmaster. The most common model for the CPA and CPS,CPS this type of fee-for-effect model in E-commerce enterprises are the most popular. Common Alliance Platform has Baidu Alliance, Google Alliance, Ali mother and so on.

Lecture Promotion

Recently a period of time, public welfare lectures unusually hot. I have seen the most is the SEO open class, SEO public lectures, money free training, the world does not have a free lunch, the purpose of holding these lectures is to better sell their products. It is also a kind of promotion method, mainly used in network training industry.

21 kinds of promotion methods basically cover all the common promotion methods, but also interpreted a network to promote the novice to the network to promote the master of the whole process, but simply enumerated the network promotion methods. The techniques and details of each promotion method can be focused on the author's blog and will be updated irregularly. Later will be combined with their work experience to share some actual combat articles, Wei Jianbo reminded to do network promotion remember all the promotion methods are tried, any way to achieve the ultimate, will produce unexpected results.

Related reading:

Wei Jianbo: 21 Common methods of Network promotion (I.)

Wei Jianbo: 21 Common methods of Network promotion (II.)

This article original starting Wei Jianbo Network Promotion Blog: http://www.weijianbo.com/624.html (welcome reprint, Reprint please specify)