Weibo losses why nobody cares?

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In Friday, Weibo released its earnings in the second quarter of 2014, with net revenue of $77.3 million, up 105% from a year earlier. But Weibo did not make a profit, with a net loss of $15.4 million trillion, which narrowed by 56% over a year earlier.

If a year ago, the micro-bo loss of this matter must be taken out, said. The strange thing about this time is that no one cares. Black beans in Friday and Weibo people chatted, they said, the earnings meeting, the loss of things even analysts do not ask. The capital market performance is the same, after the release of earnings, micro-Bo shares did not fall but rose.

This is not the whole reason why I think about blogging today. The real reason is the weekend to see the opening ceremony of the Youth Olympic Games, when the IOC president called on all young people to take a mobile phone, and then put a few letters to upload social media, tears cow face ... is the mobile internet so invasive?

To know that the youth Olympic athletes are 14-18 years old, is a young or even after 00. For our group of old people, many of them in the micro-blogging during the initial stage of the joy, the years play less. A younger group of users began to love the social media such as Weibo, tears rush, or missed the young man's two-way car.

As for why we do not pay attention to the loss, probably two reasons: first, the mobile internet is so hot, the major internet companies are desperately to invest, loss is not anything new, input micro Bo is at least a clear prospect of the shape;

Second, now even analysts are not paying attention to the money, they ask the most is the user activity and mobile terminal user ratio, and in this respect Weibo performance is good. As of June 30, the number of active users in Weibo (MAU) was 156.5 million, up 30% from a year earlier. Daily active Users (DAU) were 69.7 million, up 32% from a year earlier. The growth of Weibo Mau exceeded that of Twitter at the same stage (24%).

At the same time, the loss of Weibo is narrowed compared to the same period, and profits are expected. Micro-blog Advertising mobile end of the increase in revenue to 39%, mobile end of the chain growth of 44%. In June, the percentage of active users from mobile terminals reached 78%

The user's active degree and the mobile end user competition, actually may not be very rigorous to draw a conclusion, this has a large number of new young users. For these people, we can put our past experience behind us and look for new ways to play. In the past, we explored a social platform for the profit, nothing more than advertising, electricity and games, but according to the traditional play of these three and the electric quotient together, long is to harm the kidneys, will seriously affect the user experience. But now the fans of the economy can fundamentally solve these problems, as long as there is love, there is no problem, this is now a user play. And the commercial space that the popularity can bring is hard to imagine under the help of social media.

Today is not to tell you how to do the fan economy example, that talk about too many people, and said that our generation of people. I want to say something about young people, a few months ago, black beans know a god play called "binbin to Eat", young people like I do not know, but we this group of people know it because of tyrants chasing beauty of a line "I want to let everyone know that this fish pond by you contracted." ”

At that time was the external Coke of thunder, but this thing twice three times n times in our dinner was mentioned, let me have to re-examine this matter, if there is no line, I am afraid I will never know the TV series. But I'm talking a lot more now, and I'm going to see a couple of paragraphs sometime. A few people like me, 1000 people know, there are 100 people to see, there may be 10 people can enjoy. In short, the play is more and more users.

And then back to Weibo itself. Micro-trust is something that our generation plays, and now it has become extremely instrumental. Or it's satisfying the basic communication needs of our lives, contacting friends, working or seeing friends turn things around. But in terms of attributes, it is not able to meet the enthusiasm, youboy, fans love the effect of the star, if more than a one-to-many, wider spread, I am afraid that the need for micro-blogging, such as Facebook tools.

Ask another question and do a survey, do you know Lou? You know Wu Yifan? If you don't know, don't say you're young, they are Chinese members of the Korean Idol combination exo. A recent Lou Weibo has recently boarded the Guinness Book of Records for more than 10 million comments.

According to the Guinness official website, Luhan published on September 10, 2012 in this micro-blog as of August 5 has 13,160,859 messages, to more than the second one more than 5.2 million messages of the record has become the Guinness Certificate of the world's largest number of tweets. The tweet is Luhan's report on the Premiership team Manchester United.

On Weibo, Lou even a good morning will have hundreds of thousands of forward, this transmission efficiency is the traditional media can not imagine.

So the Micro Bo play is youboy, even with commercialization also has a new imagination space. Not long ago, micro-blog for brand customers to launch information flow advertising products "Brand Express", the first friendship communication model, providing a richer form of micro-blog display. At the same time, the launch of client-launched advertising products "boot header", further reducing the brand customers in the mobile end of the threshold to put ads.

In fact, a fan economy may not be big, as long as someone like your tune can be. I've had a girlfriend for one months, and jessie+ has been quite influential, a big wave of people want to try her private dishes. This is my eyes of the micro-blog, the number is indeed so, so, micro-bo small and medium-sized customers and advertising volume of the increase in the number of 2 digits above the growth.

For those with a particular tone, but a small audience of products or people. Weibo also opened a product called the fan headline. You can pay for your fans to send information, of course, if you have more fans, the price will be high. Some artists with fan headlines announced their wedding, Han cold for their own film "After the" own money to buy two or three times fan headlines, to his fans, the estimated no discount to close to 100,000 yuan.

The stone of his mountain can attack jade, sometimes people outside the Internet circle play these really much more than the inner circle person. This year's film micro-blogging marketing has almost become standard, a large number of films are spent heavily marketing. Shunzui said, now micro Bo and watercress really formed a different ecology, many I think the rotten film on the low score, but Weibo is very hot, of course, the box office is very good. Finally can sigh, the world changes quickly.

Of course for micro-blog, want to do a good job in the commercialization of ecology, must have a sound payment system to support. and Alipay deep cooperation, the development of micro-bo payment is also very fast, as of July, micro-bo payment activation user has more than 5 million, if again and the fan economy closely combined, social media closed loop is expected to form.

Based on the payment, micro-blog for the media users from the introduction of paid subscriptions and rewards and other functions, many functions are still in a small range of testing phase, but the effect has been amazing. Just in Friday, a star on Weibo on the first single, immediately someone carried out a reward of 4999 yuan. To avoid too much confusion, Weibo set a quota of 5000 yuan. Fans of the star's love is endless ah, sorry, I also really can't remember who the star is.

When it comes to remembering one thing, many years ago, there were fans raising money for him to buy his own house, and there were fans raising funds for him. There was no microblogging, if there is, sure that the man's house to buy it. Therefore, with the development of micro-blogging, the future of the fan economy is good, but there will be a lot of new problems, not product problems, but social issues, these are the need for careful consideration of Weibo.

Weibo losses, but no one cares. This means that everyone's eyes have gone to another stage, a more advocating "tune" stage, you can also call "force lattice", can also be called "Taste", in short new era you want to succeed, this thing you have to have. In writing these, the TV with the green Olympic tidbits, two players are making out, they told reporters, because found each other with Beats headphones, so they chatted. I don't need to say, you know, this is written on the B headphones, is another thing with a tune!