Weibo marketing quick success is not good, create a good social reputation is the real purpose

To quantify the effectiveness of marketing microblogging is a stupid act, corporate marketing needs is the spontaneous concern on the Weibo, Kung Fu in fact, in addition to microblogging.

Enterprise microblogging marketing, in fact, not as quick as some business owners sought after, the official microblogging how many people forward, how many comments; that will only create a crazy buy fans to buy and transfer black market. Whether this can be used with consumers with "online face to face" tools, good brand promotion, image shaping and pre-market service, derived from a good social image SNS good social reputation, is the real purpose of marketing microblogging.

Recently, Sina Weibo held a salon offline and invited some startup teams to discuss with some operators and fund managers of Sina Weibo about how to carry out social marketing on Weibo.

Sina microblogging an insider told reporters that when the microblogging set keywords appear in a timely manner to remind the relevant business attention, feedback, which is a built-Sina microblogging enterprise features, businesses can use this method of public opinion Monitor and respond promptly. Now a lot of people on Weibo want to complain. When they are suggested, they often have their own official accounts. In fact, even if there is no such step, as long as the names of enterprises and products appear in the main text of Weibo, And prompts the official microblogging operators to respond promptly.

Last year in the Internet business circle shine dolphin browser, its creative manager Zhang Yong revealed that the main age groups Sina microblogging users and dolphin browser user base is basically the same, so they choose to jointly promote Sina microblogging. Specific promotion measures include: Dolphin browser account system integration Sina microblogging account, also introduced a key microblogging sharing function; In addition, for the appear on the microblogging browser recommendations, views, centralized monitoring and response, Q & A Dolphin browser currently ranks the world's second in the Android market, dolphin browser ranked first in 36 countries and regions in the Apple APP Store free list.

Among the big players in the world, Dell was the first to prove the value of "Weibo Marketing" and their interaction with consumers on Twitter was seen as classic. According to a Sina microblogging source, "Dell previously held a social marketing conference, to China, we have nothing to say; with Sina microblogging, their representatives from China looked up." This looked up, is the real understanding of the power of social marketing.

Yang Miao newspaper reporter