Weibo will become the Official enterprise Promotion tool

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Since the internet has become an industry, every change in the internet has been widely praised by the hands, conventional network promotion means after several years of baptism has been basic stereotypes, no outside is the mail promotion, blog promotion, IM promotion, classification information promotion, etc., good things used for a long time, will be bored, each company to do promotion, The means are the same, a little new ideas, micro-blog turned out to have been a dull industry atmosphere gave a shot of the cardiac, ears network promoter from the beginning of the micro-blog to realize that this kind of interaction is very strong dongdong will become a part of the marketing promotion.

In the first half of 2010, there are enterprises began to try to use micro-bo to promote the enterprise, but the micro-bo out of the use of a separate, to find the right profit model, or a puzzle for everyone, the interaction is very strong tools, the enterprise as a one-way propaganda channel, but, Is it possible to impress customers with just more than 10 words per word? The answer is clearly negative. Until April 2010, Ministry of Science and Education billion Network Marketing college hosted the first China Micro-grand tournament, broke the lifeless situation, the contest to "micro-bo because you and wonderful, you because of micro-blog and different" for the theme, the use of Sina, Sohu, Tencent, NetEase four platform Micro Bo as the carrier, Give full play to the role of Micro Bo and function, so that more people know micro-bo, the use of micro-bo for the purpose, the success of the four platforms micro-bo polymerization, through a series of carefully planned game rules, the micro-BO marketing function pushed to the extreme. I have the honor to become the Ministry of Network Marketing college invited guests to witness this network event. After a week of fierce competition, the birth of a series of awards, with the best popularity award, in the number of fans to calculate, most fans are the first; Best micro-language award, the number of tweets and the number of comments added, the highest score is the final winner; the most valuable micro-blogging award, based on the commercial value of Weibo, the most commercially valuable microblog, Receive this award.

This micro-grand tournament really opened my eyes to the use of micro-bo so superb, million MA Customer Network Marketing College is definitely the first. After this, I returned to the company, began to plan how to use Micro Bo for the enterprise to do promotion, after one months of exploration and try, I gradually found a micro-bo marketing magical.

The marketing way of Weibo is to get people involved in your "circle", then you need to analyze what kind of people you want to participate in, and choose "People" is important, that is, our customers. Customers in different industries have different customer characteristics, such as opening a pet shop, you can put the pet's beautiful photos on the microblog, as long as the photo is "unexpected", you are not afraid of no one forward, forwarding more, attention to your people will be more, coupled with the micro-language of "dot fine", your microblogging popularity is difficult to think of the fire ah.

Finally, the marketing model of Weibo during the World Cup, for example, Sina invited Huang, Li hosted the "Yellow Plus Lee Bubble" program, on the clever use of micro-bo, a good fire, Huang on the first day of the program began to say we can guess the World Cup Final Four strong rankings. One, just comment on my microblog, write the four-strong order, as an example: 1 Argentina, 2 Germany, 3 Brazil, 4 England. Two, 72 hours from now to resume effective. will be the first response time to calculate the first 10 guesses, send out XXX mobile phone. This is the World Cup Weibo marketing the first gun. Looking at the Micro Bo more and more fire, I now have confidence in micro-blog marketing, Micro Bo in the second half of the year will certainly have more rapid development trend, but also hope that more and more "million MA customers" will be micro-bo into marketing a big weapon.